河南省M学校发展战略研究

发布时间：2018-06-25 09:56

本文选题：中等职业学校 + 发展战略　；参考：《郑州大学》2011年硕士论文

【摘要】：本文为河南省M学校发展战略分析,主要思路是以企业经营模式发展学校,为学校制定发展战略。在国家政策和学生就业需求双重推动下,我国职业教育取得了长足的发展,培养出大批专业计税水平高的人才,充实了我国技术职业岗位,有力的支持了社会经济的发展。越来越多的中等职业学校取得了巨大的进步,相应的学校之间的竞争日益多元化,并越加激烈。与此同时,我国的社会工作事业,于2004年在上海试点,将会得到政策的倾斜,得到大力发展。但是社会工作人才的缺乏却无法满足社会的需求。河南省M学校作为以社会工作为特色专业的中等职业学校,处于两大有利时机的黄金交叉点上,必须挖掘自身潜力,合理定位,把握机遇,以企业经营管理的模式发展学校,这需要一个贴切学校实际,行之有效的发展战略。本文借助企业战略管理理论,发展战略理论的知识,对河南省M学校的历史情况,发展现状进行了系统的研究,指明了学校在教学科研,学校管理方面存在的问题。其中运用PEST分析法,“波特五力模型”以及外部环境分析模型等方法,对学校所处的外部环境中的有利条件和危机挑战进行了综合评价析,得出无论经济政策还是社会需求方面,机会远远多于挑战,占据了大力发展的制高点；通过价值链分析,核心竞争力分析以及内部环境要素评价矩阵(IFE)对内部环境进行了系统分析,指明了学校内部优劣势分布旗鼓相当。在以上分析的基础上,采用SWOT分析,找出了有利于河南省M学校发展的几种战略方案,然后借助定性定量分析两种途径对各种方案进行可行性分析。最终选定了以2017年之前升格为河南省社会工作职业学院为目标,以合理利用机遇,最大化学校现有资源为原则,以发展特色社会工作专业为重点,以完善学校自身建设,加强师资力量培训；采取渠道战略,加大招生就业力度；实施促销策略：合理使用广告公关；采取品牌化战略,集中力量发展特色专业等措施为支撑体系的战略方案。
[Abstract]:This paper analyzes the development strategy of M school in Henan Province. The main idea is to develop the school in the mode of enterprise management and to formulate the development strategy for the school. Under the dual promotion of national policy and students' employment demand, vocational education in our country has made great progress, trained a large number of talents with high professional tax level, enriched the technical professional posts in our country, and supported the development of social economy. More and more secondary vocational schools have made great progress. At the same time, the social work of our country, in 2004 in Shanghai pilot project, will get the policy inclination, obtains the vigorous development. However, the lack of social workers can not meet the needs of society. As a secondary vocational school with the characteristics of social work, M school in Henan Province is in the golden intersection of two favorable opportunities. It is necessary to tap its own potential, rationally position, grasp the opportunity, and develop the school in the mode of enterprise management. This requires a practical and effective development strategy for the school. With the help of the theory of enterprise strategic management and the knowledge of developing strategy theory, this paper makes a systematic study on the historical situation and present situation of M school in Henan Province, and points out the problems existing in teaching and scientific research and school management. Among them, using pest analysis method, "Porter's five Force Model" and "external Environment Analysis Model", this paper makes a comprehensive evaluation and analysis of the favorable conditions and crisis challenges in the external environment of the school. In terms of economic policy and social needs, opportunities far outweigh challenges and occupy the commanding heights of vigorous development; value chain analysis, The analysis of core competence and the evaluation matrix of internal environment elements (IFE) systematically analyze the internal environment and point out that the distribution of advantages and disadvantages within schools is equal. On the basis of the above analysis, SWOT analysis is used to find out several strategic schemes that are beneficial to the development of M school in Henan Province, and then the feasibility of these schemes is analyzed by means of qualitative and quantitative analysis. Finally, the goal of upgrading to Henan Social work Vocational College before 2017 is chosen. The aim is to make rational use of the opportunity, to maximize the existing resources of the school, to develop the specialty of social work with characteristics as the focus, and to perfect the school's own construction. Strengthen the training of teachers; adopt channel strategy to increase recruitment and employment; implement promotion strategy: use advertising public relations rationally; adopt brand strategy and concentrate on the development of specialty with characteristics as the supporting system of the strategic plan.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G527

【引证文献】