LD职业技术学院发展战略研究

发布时间：2018-04-23 04:15

本文选题：LD职业技术学院 + 发展战略　；参考：《广西大学》2012年硕士论文

【摘要】：近年来,随着经济社会的发展、产业结构的不断调整以及中国高职教育政策、法规的逐步完善,中国高职教育取得了迅速的发展。LD职业技术学院作为众多职业院校中的一所,抓住了发展机遇,取得了很大的发展,但同时也面临着普通高等院校、同类高职院校以及日益兴办的民办职业院校的激烈竞争,因而突破学院原有的传统管理方法和模式,实施战略管理已经势在必行。本文从上述的背景出发,以战略管理的基本理论为研究基础,结合战略管理在高等教育领域的研究现状,采取理论与实践相结合的方法,以企业战略管理的波特五力模型、PEST分析法为基础、采用SWOT方法等为分析工具,对LD职业技术学院的发展现状、内外部环境进行深入分析,通过与其主要竞争对手进行比较,依托当前高职教育、经济的发展形势,从市场需求、行业竞争以及学院自身办学能力的视角出发,总结出LD职业技术学院发展中存在的优势与劣势以及面临的机会与威胁,从而对学院发展的总战略、经营战略及学院办学的总目标给与了准确的定位,并根据现有的办学条件制定出相应的科学、可行的战略措施。
[Abstract]:In recent years, with the development of economy and society, the constant adjustment of industrial structure, the improvement of Chinese higher vocational education policy and the gradual improvement of laws and regulations, the vocational and technical college of higher vocational education in China has made rapid development as one of many vocational colleges. Seizing the opportunity of development and making great progress, but also facing the fierce competition from ordinary colleges, similar vocational colleges and private vocational colleges, thus breaking through the traditional management methods and models of the colleges. It is imperative to implement strategic management. Based on the basic theory of strategic management and the current situation of strategic management in the field of higher education, this paper takes the method of combining theory with practice. Based on Porter's five-force model of enterprise strategic management, pest analysis method and SWOT method are used to analyze the development situation and internal and external environment of LD vocational and technical college, and to compare it with its main competitors. Based on the current situation of higher vocational education and economic development, from the point of view of market demand, industry competition and the ability of running schools themselves, this paper sums up the advantages and disadvantages and the opportunities and threats faced by LD vocational and technical colleges in their development. Thus, the general strategy, management strategy and the general goal of running a school are accurately positioned, and corresponding scientific and feasible strategic measures are made according to the existing conditions of running a school.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G717

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