湖北省职业教育品牌建设的理论设计

发布时间：2018-06-07 18:53

本文选题：湖北省 + 职业教育品牌　；参考：《中国职业技术教育》2015年03期

【摘要】：职教品牌、品牌专业、特色专业作为湖北省职业教育品牌战略的系列举措,将为促进职业教育与地方经济社会发展紧密结合、实现湖北经济社会跨越式发展发挥强有力的推动作用。鉴于职业教育品牌建设复杂的结构及丰富的内容,本文运用文献资料、政策分析、比较研究、模型设计、图表分析等方法,解析品牌的概念内涵,廓清职教品牌、商业品牌、普通教育品牌等理论边界,比较品牌建设与示范性建设的区别,比较职教品牌、品牌专业、特色专业建设的目标定位与建设重点,构建职业教育品牌钻石模型,并根据职教品牌、品牌专业及特色专业的建设内容的不同侧重,分别从内蕴核、承载体、表征面三个层面设计职教品牌、品牌专业及特色专业的结构要素,期望能为正在进行中的湖北省职业教育品牌建设提供理论参考。
[Abstract]:As a series of measures of the brand strategy of vocational education in Hubei province, vocational education brand, brand specialty and characteristic specialty will be closely combined with local economic and social development in order to promote vocational education. Hubei economic and social development by leaps and bounds play a strong role in promoting. In view of the complex structure and rich content of the brand construction of vocational education, this paper uses the methods of literature, policy analysis, comparative research, model design and chart analysis to analyze the concept connotation of the brand and clarify the vocational education brand and the commercial brand. The theoretical boundary of general education brand, the difference between brand construction and demonstration construction, the target orientation and construction focus of vocational education brand, brand specialty and specialty construction, and the construction of vocational education brand diamond model are compared. According to the different construction contents of the vocational education brand, the brand specialty and the characteristic specialty, the structural elements of the vocational education brand, the brand specialty and the characteristic specialty are designed from three aspects: the inner core, the carrier body, the representation surface, respectively. It is expected to provide theoretical reference for the brand construction of vocational education in Hubei province.
【作者单位】：武汉职业技术学院;
【分类号】：G719.2

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