中职学校电子商务专业实践课程的有效构建

发布时间：2018-09-07 22:25

【摘要】：实践课程的构建是当前职业教育的一个热门话题,职业教育培养目标是培养在生产、建设、管理、服务等一线岗位的应用型中高级技术人才,实践能力和操作能力是其培训内容的重要组成。实践课程在中职学生能力培养中占据重要的地位,在一定意义上可以说,职业教育实践课程体系是职业教育内涵的核心。实践课程是理论联系实际、培养中职学生掌握科学方法和提高动手能力的有效途径,它与理论课程是一个相对应的概念。构建实践教学体系,要充分体现企业专业岗位的真实需求,综合考虑专业岗位群的相关关系。但是现在的学生所学的技能与实际就业所需的技能存在着一定的脱节,我们尝试探索是否可以通过实践课程的改革或者教学模式的改革来弥补这一不足,让学生能面对并处理日新月异的电子商务行业出现的各种问题而无需企业进行二次培训。通过探讨中职学校电子商务专业实践课程的构建,让中职学校电子商务专业学生知识整合和综合能力的提高,同时实现电子商务专业教学与就业岗位的“无缝链接”,找出真正适合中职学校电子商务专业实践课程构建的有效方法和途径。本文通过对广东省120多家企业、350多名企业员工、21所家中职院校、1000多名毕业生和中职电子商务专业教师等方面开展调研,获得了大量的一手资料,实证调查后,分析出中职学校电子商务专业学生职业生涯发展路径,从而总结归纳出电子商务行业适合中职学生发展的各个岗位群的特点及能力要求,针对这些岗位群和能力要求,探索中职学校电子商务专业实践课程的开发整体思路应该按照“多行业”的建设理念,以职业能力为根,岗位能力为本,产教融合,创业创新的理念进行开发。同时构建过程中遵循“五融三导”的实践教学理念指引,对实践课程进行优化和整合,创建四层实训台阶,采用多种实践教学形式,与职业资格证书结合,采取“课赛融通,课证融合”的理念对实践课程体系进行构建,以达到建立适合中职学校电子商务专业发展的实践课程体系,培养出既适合中职学校学生能力的水平,又适合企业发展的要求,可以达到和市场零距离接轨,适合企业的真正技能型人才这样的目的。
[Abstract]:The construction of practical courses is a hot topic in vocational education at present. The goal of vocational education is to train applied and advanced technical personnel in production, construction, management, service and so on. The practice ability and the operation ability are the important constituent of its training content. Practical curriculum plays an important role in the cultivation of vocational students' ability. In a certain sense, the practical curriculum system of vocational education is the core of the connotation of vocational education. Practice course is an effective way to combine theory with practice, train students to master scientific method and improve practical ability. It is a corresponding concept to theoretical course. To construct a practical teaching system, we should fully reflect the real needs of professional posts in enterprises, and consider the related relations of professional post groups. However, there is a certain disconnection between the skills learned by students and the skills needed for actual employment. We try to find out whether we can make up for this deficiency through the reform of the practical curriculum or the reform of the teaching model. To enable students to face and deal with the changing e-commerce industry problems without the need for secondary enterprise training. By discussing the construction of practical course of E-commerce major in secondary vocational school, this paper aims to improve the students' knowledge integration and comprehensive ability, and to realize the "seamless link" between the teaching of E-commerce specialty and the employment position. Find out the effective method and way to construct the practical course of e-commerce major in secondary vocational school. Through the investigation of more than 350 employees of more than 120 enterprises in Guangdong Province, including more than 1000 graduates from 21 secondary vocational schools and teachers majoring in e-commerce in secondary vocational schools, this paper obtains a great deal of first-hand data, and after an empirical investigation, This paper analyzes the career development path of students majoring in electronic commerce in secondary vocational schools, and sums up the characteristics and ability requirements of each post group suitable for the development of secondary vocational school students, aiming at these post groups and ability requirements. In order to explore the development of the practical course of e-commerce major in secondary vocational school, the whole idea should be developed according to the construction idea of "multi-profession", taking the professional ability as the root, the post ability as the base, the integration of industry and teaching, and the idea of pioneering innovation. At the same time, following the guidance of the practice teaching idea of "five melts and three guides", we optimize and integrate the practical courses, create four levels of practical training steps, adopt a variety of practical teaching forms, combine with the professional qualification certificate, and adopt the course competition. The concept of "course card fusion" constructs the practical curriculum system in order to establish a practical curriculum system suitable for the development of electronic commerce major in secondary vocational schools, and to cultivate a level that is not only suitable for the students' ability in secondary vocational schools, but also suitable for the development of enterprises. Can achieve zero distance with the market, suitable for the enterprise's true technical talents such as the purpose.
【学位授予单位】：广东技术师范学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G712.3

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