关于幼儿美劳材料包的调查分析

发布时间：2018-07-25 19:44

【摘要】：本文分析当前幼儿美术教育出版物和幼儿美劳材料包的现状,通过幼儿园园长和教师了解了幼儿园美劳材料包的使用现状和实际需求,结合《3~6岁儿童学习与发展指南》,获得在研发幼儿美劳材料包方面的一些启示:要了解市场,深入研究;以指南为指导,开发符合先进教育理念和政策倡导的产品;坚持内容为王,研发高质量的美劳材料包,满足幼儿园的需求;充分发挥品牌效应和规模效应,加强实体店和网店的双渠道营销。
[Abstract]:In this paper, the present situation of young children's Art Education publications and children's material bags is analyzed. Through the kindergarten chief and teachers, the current situation and actual needs of the material bag of the kindergarten are understood, and the guidance for the study and development of children <3~6 years old is combined to obtain some enlightenment on the research and development of the material package for young children: to understand the market and to study deeply. Guided by the guide, we should develop products that are in line with advanced educational ideas and policies; adhere to the content as the king, research and develop high-quality material bags for the United States, meet the needs of the kindergarten, give full play to the brand effect and scale effect, and strengthen the dual channel marketing of the entity store and the online store.
【作者单位】： 湖南教育出版社;
【分类号】：G613.6;G237.9
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本文编号：2144877