基于交叉效率的产品动态连续创新的创意评价方法

发布时间：2018-01-08 08:38

本文关键词：基于交叉效率的产品动态连续创新的创意评价方法　出处：《昆明理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着科学的发展和技术的进步,人们已经步入到互联网时代和大数据时代。簇新的数字生活使得大众需求由过去的统一化转变成现在的个性化,也导致了现代消费者的产品需求呈现出不确定性和非持久性。因此,处在新时期的企业为了适应这种变化,必须比以往任何时候更重视产品创新。观察发现,当今企业的创新更多表现为一种既使得产品消费者的使用行为发生一定变化,同时又不颠覆过去"旧"产品的方式,这种创新行为被称之为动态连续创新。在信息透明化和经济全球化以及资源共享化的新时代下,企业依靠互联网与产品使用者进行直接交互,可以获得海量的产品创意,为企业进行动态连续创新打下坚实的基础,但由于最终选定的创意往往只有一个,这就决定了企业必须关注对产品创意的管理,那么,如何评价筛选出最优质的创意则成为企业面临的一个关键性问题。本文的目的正是针对这一问题尝试提出一种解决方案,从投入产出的比率角度给出一套评价方法体系。论文以产品创意的效率评价为根本目的,结合数据包络分析、交叉效率评价以及K-均值聚类分析等多种分析评价方法。首先,梳理总结国内外有关创新研究、创意管理以及效率的理论和研究方向,在此基础上构建出本文的研究方法,然后,根据已有的研究资料,结合产品动态连续创新的特点从投入和产出两个方向提出创意效率的评价指标体系,之后按照创意第一阶段评价、创意聚类分析以及创意第二阶段评价的顺序流程完整论述了本文的评价理论体系。最后通过模拟案例对比简单的CCR评价方法与本文提出的交叉效率评价方法体系后证明本文构建的评价模型在动态连续创新下产品创意效率的科学性和应用可行性。
[Abstract]:With the development of science and the progress of technology, people have entered the Internet era and big data era. The new digital life has changed the mass demand from the unification of the past to the individualized. It also leads to the uncertainty and non-persistence of the product demand of modern consumers. Therefore, in order to adapt to this change, enterprises in the new era must pay more attention to product innovation than ever before. Nowadays, the innovation of enterprises is a way that not only makes the behavior of product consumers change, but also does not subvert the old products in the past. This innovation behavior is called dynamic continuous innovation. In the new era of information transparency, economic globalization and resource sharing, enterprises rely on the Internet to directly interact with product users. Can obtain a large number of product ideas, for dynamic continuous innovation for enterprises to lay a solid foundation, but because the final choice of the idea is often only one, which determines that enterprises must pay attention to the management of product ideas. Therefore, how to evaluate and screen out the best ideas is a key problem facing enterprises. The purpose of this paper is to try to put forward a solution to this problem. This paper gives a set of evaluation method system from the angle of input-output ratio. The basic purpose of this paper is to evaluate the efficiency of product creativity, combined with data envelopment analysis. Cross-efficiency evaluation and K-means clustering analysis and other analysis and evaluation methods. First, summarize the domestic and foreign innovation research, creative management and efficiency of the theory and research direction. Then, according to the existing research materials, combined with the characteristics of product dynamic continuous innovation from the input and output direction, the evaluation index system of creative efficiency is put forward. Then according to the first stage of creative evaluation. The evaluation theory system of this paper is discussed completely by creative clustering analysis and the sequence flow of the second stage evaluation of creativity. Finally, the simple CCR evaluation method and the cross-efficiency evaluation method proposed in this paper are compared with the simulation cases. The system proves that the evaluation model constructed in this paper is scientific and feasible under dynamic continuous innovation.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F224;F426.63;F273.2

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