基于大数据的HB烟草公司物流管理体系优化研究

发布时间：2018-01-13 06:12

本文关键词：基于大数据的HB烟草公司物流管理体系优化研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,我国的物流体系有了实质性的跨越发展,虽然与西方国家长期的市场管理经验和完善的管理体系相比有一定的差距,但我国物流经历了从无到有、由点到面的发展过程。信息技术的广泛应用推动了物流的快速进步,特别是烟草行业物流体系建设效果显著。烟草物流具有明显的区域性特征,烟草主要集中于散户和零售,使烟草的物流量和仓储量增大,这些特征进一步加剧了烟草物流效率低下的问题,特别是我国的东北地区,HB烟草就是其中的典型代表。HB烟草公司致力建设现代物流管理体系,在物流管理改革的浪潮中建设大物流和大配送的现代物流中心,省市公司两级管理。HB烟草尚没有建立起完善的专用物流网络,为了节约成本,都是借助于其他行业企业的仓储和配送设施,在运营效率上严重阻碍了企业的发展。由于传统观念和管理工具的影响,HB烟草公司的运营都是在国家统一的制度和政策下实行,虽然具有一套较为完善的现代物流管理平台,但HB烟草公司安于现状、创新和信息技术更新的频率相对落后、一线配送人员综合素质较低、现代信息技术应用有限,这些因素极大地制约了烟草物流体系的发展。因此,探索出一套适合HB烟草物流发展的方法和体系,以便提升烟草企业物流管理效率。首先,本文对相关概念进行了详细介绍,详细说明了物流管理和大数据的内涵,对物流管理理论和物流管理信息化的内容进行了全面介绍和说明。对物流管理的产生、发展、内涵和方法等相关内容进行介绍,相关理论和内涵的分析有助于为HB烟草物流的优化方案提供理论基础。其次,本文分析了HB烟草公司物流管理的现状和物流管理存在的问题。发现HB烟草公司在物流管理体系中存在的实际问题,物流专业人才缺乏、现代信息技术管理落后、配送线路优化不到位、物流运作效率较低四方面的显著问题,并对HB烟草物流管理体系进行SWOT分析,对其面临的优势、劣势、机会和威胁进行全面评价,提出了物流管理体系优化的思路。再次,本文对HB烟草公司物流管理体系优化进行设计。首先明确了在建设现代化物流管理平台时应该充分考虑大数据的新环境,在建立大数据下物流信息系统管理平台时应该遵循系统化、个性化和合理化原则。其次,以物流管理的基本理论和实践为指导,根据HB烟草公司的实际情况,提出了组织架构优化、物流软件环境优化、物流数据化优化和业务流程优化四个方面的优化设计方案。基于大数据的背景下提出了以数据管理为中心的改革方案,有助于烟草公司的长期发展。最后,制定详细的物流管理体系评价方法,使用层次分析法和综合模糊评价方法对烟草物流管理的12个指标进行评价计算,预期在物流管理效果、客户满意度和销售收入等方面均得到明显改善和提升。
[Abstract]:In recent years, the logistics system of our country has made substantial leaps and bounds. Although there is a certain gap between the long-term market management experience and the perfect management system of western countries, the logistics of our country has experienced from nothing to exist. The extensive application of information technology has promoted the rapid progress of logistics, especially in the tobacco industry logistics system construction effect is remarkable. Tobacco logistics has obvious regional characteristics. Tobacco is mainly concentrated in retail and retail, which increases the flow of goods and storage of tobacco. These characteristics further aggravate the problem of low efficiency of tobacco logistics, especially in the Northeast of China. HB tobacco is one of the typical representatives. HB Tobacco Company is committed to the construction of modern logistics management system in the tide of logistics management reform to build a large logistics and distribution of modern logistics center. The provincial and municipal companies have not established a perfect special logistics network for the two-level management of .HB tobacco. In order to save costs, they all rely on the warehousing and distribution facilities of other industry enterprises. The operation efficiency has seriously hindered the development of enterprises. Because of the influence of traditional concept and management tools, HB tobacco company's operation is carried out under the unified system and policy of the country. Although there is a more perfect modern logistics management platform, HB tobacco company is satisfied with the status quo, innovation and information technology update frequency is relatively backward, the overall quality of first-line distribution personnel is low. The application of modern information technology is limited, these factors greatly restrict the development of tobacco logistics system. Therefore, we explore a set of suitable methods and systems for HB tobacco logistics development. In order to improve the efficiency of logistics management in tobacco enterprises. First of all, this paper introduces the related concepts in detail, and explains the connotation of logistics management and big data in detail. The theory of logistics management and the content of logistics management information are introduced and explained. The production, development, connotation and methods of logistics management are introduced. The analysis of related theory and connotation is helpful to provide the theoretical basis for the optimization of HB tobacco logistics. Secondly. This paper analyzes the current situation and problems of logistics management in HB tobacco company, and finds out the actual problems in the logistics management system of HB tobacco company, and the shortage of logistics professionals. Modern information technology management is backward, distribution line optimization is not in place, logistics operation efficiency is low, and HB tobacco logistics management system is analyzed by SWOT, the advantages and disadvantages it faces. Opportunities and threats for a comprehensive evaluation, the logistics management system optimization ideas. Again. This paper designs the optimization of logistics management system of HB tobacco company. Firstly, it is clear that big data's new environment should be fully taken into account in the construction of modern logistics management platform. In the establishment of big data logistics information system management platform should follow the principles of systematization, personalization and rationalization. Secondly, based on the basic theory and practice of logistics management, according to the actual situation of HB tobacco company. The optimization of organization structure and logistics software environment are put forward. Logistics data optimization and business process optimization of four aspects of the optimization design. Based on the background of big data proposed the data management as the center of the reform plan, conducive to the long-term development of tobacco companies. Finally. The detailed evaluation method of logistics management system is established, and the 12 indexes of tobacco logistics management are evaluated and calculated by AHP and comprehensive fuzzy evaluation method, and the effect of logistics management is expected. Customer satisfaction and sales revenue have been significantly improved and improved.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F721;F252

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