不同风险情景中的消费者食品安全信任与风险感知关系研究

发布时间：2018-01-21 17:02

本文关键词： 新兴食品传统食品食品安全信任风险感知　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着食品技术的飞速发展,人们对一系列新兴技术生产的食品争议日益增加。越来越多的食品安全风险事件带来了对新兴技术食品的不同意见。部分观点提出新兴食品具有低耗高产、营养丰富、毒害作用小等优点,对针对性营养供给、应对特殊灾害、解决部分地区食品短缺问题意义重大。同时食品高科技的充分利用提高劳动生产效率,降低生产成本,促进食品科技的革新。也存在部分反对者认为新兴食品带来的潜在风险,如食品安全、环境破坏潜在危害,可能影响人类的长远身心健康。在新兴食品行业不断发展的形势下研究消费者对新兴食品感知风险水平,通过新兴食品领域消费者对公共监管部门信任水平对风险感知的影响,进一步探究传统食品消费者对公共监管部门信任对新兴领域感知关系的影响。对明晰新兴食品领域消费者对公共监管部门信任与风险感知关系以及通过不同领域调节感知关系,进而降低新兴食品风险水平,具有重要的理论与现实意义。论文从消费者视角出发,以备受争议的新兴食品为研究对象,参阅大量的国内外文献,以marye信任模型为研究基础,选择吉林省长春市作为调研区域,通过调查问卷的方式了解长春市消费者的基本情况、对新兴食品食品的风险感知水平、消费者对公共监管部门在食品安全方面的信任水平等。用线性回归的方式,探究新兴食品领域消费者对公共监管部门信任水平与消费者新兴食品风险感知水平的影响关系,进一步探究传统食品领域消费者公共监管部门信任对新兴领域感知关系的影响。有针对性提出了我国新兴食品消费者风险感知水平降低建策建议,为公共监管部门提供了决策参考。研究结果显示:(1)新兴食品领域消费者对公共监管部门关注信任与新兴食品风险感知是负向影响;(2)新兴食品领域消费者对公共监管部门开放信任与新兴食品风险感知是负向影响;(3)传统食品领域中的公共监管部门关注信任会调节新兴食品领域中消费者对公共监管部门关注信任与风险感知关系。本文从公共监管部门角度提出相应的政策建议。公共监管部门应该在新兴食品领域有针对性的增加政策透明度,加强对新兴食品的监管,提高公共监管部门公信力,增强消费者信心。同时利用现有在传统食品领域消费者公共监管部门开放信任,调节新兴领域信任与感知关系。
[Abstract]:With the rapid development of food technology. More and more food safety risk events bring different opinions on the emerging technology food. Some views put forward that emerging food has low consumption and high yield. The advantages of rich nutrition and small toxic effect are of great significance to the targeted nutrition supply, to deal with special disasters and to solve the problem of food shortage in some areas. At the same time, the full use of high technology of food to improve the efficiency of labor production. Reduce production costs, promote innovation in food technology. There are also some opponents of emerging food risks, such as food safety, potential damage to the environment. May affect the long-term physical and mental health of human beings. In the emerging food industry under the situation of continuous development of consumer perception of emerging food risk level. The impact of consumer trust level on risk perception through emerging food sector. To further explore the impact of traditional food consumers' trust in public regulatory authorities on the perceived relationship between emerging areas. To clarify the relationship between consumer trust and risk perception in emerging food sector and through different fields. Adjust the perception. Therefore, it is of great theoretical and practical significance to reduce the risk level of emerging food. From the perspective of consumers, this paper takes the controversial emerging food as the research object, and refers to a large number of domestic and foreign literature. On the basis of marye trust model, Changchun City of Jilin Province is selected as the research area, through the way of questionnaire to understand the basic situation of consumers in Changchun City, the level of risk perception of emerging food products. The level of consumer trust in food safety, etc., by linear regression. To explore the relationship between consumer trust level and risk perception level of emerging food in emerging food field. Further explore the traditional food field consumer public regulatory authority trust on the emerging areas of perceived relationship. Targeted recommendations for reducing the risk awareness level of emerging food consumers in China. The research results show that the consumers in emerging food field have a negative impact on public regulatory authorities' concern about trust and emerging food risk perception. (2) consumers in the field of emerging food have a negative impact on the open trust of public regulators and the perception of emerging food risks; 3). The concern of the public regulators in the traditional food field will regulate the relationship between the consumers' concern about trust and risk perception in the emerging food field. This paper puts forward corresponding policy suggestions from the perspective of the public regulatory authorities. Public regulators should aim to increase policy transparency in the emerging food sector. Strengthen the regulation of emerging food, improve the credibility of public regulators, enhance consumer confidence. At the same time, take advantage of the existing in the field of traditional food consumer public regulators open trust. Regulate the relationship between trust and perception in emerging areas.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203

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