论旅游标准化的本质——基于现象学社会学的视角

发布时间：2018-02-27 00:31

本文关键词： 旅游标准化现象学社会学理念型主观意义　出处：《企业经济》2017年01期 　论文类型：期刊论文

【摘要】：在国内旅游产业发展的历史进程中,政府主导型标准化建设一直扮演着举足轻重的角色,但随着市场主体的成长和多元需求的涌现,传统标准化建设正面临不断挑战和广泛质疑。本文尝试从现象学以及社会学的视角出发,根据顾客个体所处的具体社会情境来论述旅游标准化的本质,认为旅游标准化是一种主观意义客观化的理念型,而非单向的质量信号,若要充分理解旅游标准化,就必须返回到活生生的主观个体,顾客需求才是标准化的来源和基础。同时指出,在客户关系管理和技术进步的推动下,标准化逐渐向个性化过渡,但这并不代表标准化的终结,反而是标准化新的开始。因此,旅游企业的标准化建设不是一成不变的,而是要根据顾客需求进行动态调整,从而赢得市场竞争。
[Abstract]:In the historical process of the development of the tourism industry in China, the government leading standardization construction has been playing an important role, but with the growth of the market players and the emergence of diverse demand, traditional standardization construction is facing challenges and widely questioned. This paper tries to analyze the phenomenon of science and sociology from the perspective of nature, according to the specific social context the individual customer to discuss tourism standardization, tourism standardization is the concept of a subjective sense of objectivity, rather than the quality of unidirectional signal, to fully understand the tourism standardization, we must return to the living individual and subjective, customer demand is the source and basis of standardization at the same time. Pointed out that in the promotion of customer relationship management and technology, standardized gradually to the individual transition, but this does not mean the end of the standard, but is beginning to standardization. Therefore, travel The standardization of the enterprise is not the same, but should be dynamically adjusted according to the customer's needs, thus winning the market competition.

【作者单位】：河南大学旅游系;中国旅游研究院;
【基金】：国家社会科学基金项目“经济转型背景下旅游产业融合发展的机理、路径与实践”(项目编号:13CJY107)
【分类号】：F592;F203

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