基于博弈理论的莽山国家森林公园旅游利益分配研究

发布时间：2018-02-27 19:51

本文关键词： 莽山国家森林公园旅游利益相关者博弈理论利益分配　出处：《中南林业科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：森林公园大多在原来林场的基础上建立起来,在林业产业转型的过程中,森林公园的经营管理方式历经了多次变革,当地居民的生产生活方式也发生着不同程度的变化。森林公园与风景名胜区、城市公园等存在一定的差异性,森林公园一般处于较偏远、较落后的地区,发展旅游业对于当地人来说显得尤为重要且迫切,也是带动当地经济发展的首要方式。然而,在建立森林公园和发展森林旅游业的过程中,许多森林公园或多或少存在一些问题,关于旅游利益分配的问题尤为突出。森林公园旅游利益相关者众多,利益诉求各方不尽相同,矛盾多、合作少,各类因素,特别是对旅游利益的无序争夺,制约着森林公园的健康发展。笔者在整理、分析并总结国内外旅游利益相关者理论文献的基础上,以旅游利益相关者作为切入点,引入博弈理论,运用实证研究的方法分析了莽山国家森林公园旅游利益分配的现状,以及在此过程中主要旅游利益相关者之间的关系,在此基础上通过构建相应博弈模型,厘清各利益相关者博弈关系与博弈结局的成因,最终为制定科学、合理的旅游利益分配机制提供实证依据,为推动森林公园旅游产业的发展以及促进森林旅游目的地社会和谐发展提供理论基础。本文的主要结论有:(1)旅游经济利益仅考虑门票收入不利于景区的全面发展,门票价格的涨落能够影响旅游地的总体收益,需要政府部门统筹协调,制定合理的门票价格;(2)经营方式与方法能够影响旅游旅游利益的分配,不同时期宜采取不同的方式方法来调整经营策略,通过优化合作方式,将旅游利益分配朝着合作共赢的方向发展;(3)旅游利益分配需引入中间人,成立旅游利益仲裁机构,保障旅游利益分配公平公正,同时又有利于提高效率;(4)员工的工资与要素市场环境有关,工资的涨落很大部分原因取决于市场要素价格,员工辞职与否与该公司相比于其他公司的福利待遇高低存在一定的相关性。(5)对待旅游利益相关者应一视同仁,特别是在奖惩措施实施的问题上,区别对待易滋生问题,也不利于政府或森林公园管理者更好的去管理森林公园。本文首次从全局的角度出发,以森林公园为研究对象,综合运用博弈理论、利益相关者理论,探讨了旅游利益相关者的利益分配博弈的问题,界定了莽山国家森林公园核心的旅游利益相关者,并详细阐述了森林公园各利益相关者之间的关系与诉求,依据分析结果制定了森林公园旅游利益分配机制,弥补了森林公园在旅游利益这方面研究的不足,完善了旅游利益研究体系。
[Abstract]:Most of the forest parks have been established on the basis of the original forest farms. In the course of the transformation of the forestry industry, the management and management of the forest parks have undergone many changes. There are some differences between forest parks and scenic spots, urban parks, etc. Forest parks are generally located in remote and backward areas. The development of tourism is particularly important and urgent for local people, and it is also the primary way to promote local economic development. However, in the process of establishing forest parks and developing forest tourism, There are more or less some problems in many forest parks, especially in the distribution of tourism benefits. There are many stakeholders in the tourism interests of forest parks, and the interests of all parties are not the same, there are many contradictions, less cooperation, and all kinds of factors. In particular, the disorderly competition for tourism interests restricts the healthy development of forest parks. On the basis of sorting out, analyzing and summarizing the theoretical literature of tourism stakeholders at home and abroad, the author takes tourism stakeholders as the starting point. By introducing the game theory and using the method of empirical research, this paper analyzes the present situation of tourism benefit distribution in the National Forest Park and the relationship between the main tourism stakeholders in the process, on the basis of which the corresponding game model is constructed. To clarify the relationship between the stakeholders and the cause of the outcome of the game, and finally to provide an empirical basis for the establishment of a scientific and reasonable mechanism for the distribution of tourism benefits. In order to promote the development of forest park tourism industry and promote the social harmonious development of forest tourism destination, the main conclusion of this paper is: 1) the tourism economic interests only consider the ticket income is not conducive to the overall development of the scenic area. The fluctuation of ticket price can affect the overall income of tourist destination, which needs the coordination of government departments and the establishment of reasonable ticket price.) the management mode and method can affect the distribution of tourism benefits. Different ways and methods should be adopted in different periods to adjust the management strategy. By optimizing the cooperative mode, the distribution of tourism benefits should be developed in the direction of win-win cooperation. (3) the distribution of tourism benefits should be introduced into the middleman, and a tourism interest arbitration institution should be set up. To ensure fair and just distribution of tourism benefits, and at the same time to help improve efficiency the wages of employees are related to the factor market environment. Most of the reasons for the rise and fall of wages depend on the market factor prices. Whether the employee resigns or not has a certain correlation with the welfare treatment of the company compared with other companies.) the tourism stakeholders should be treated equally, especially on the issue of the implementation of incentives and punishments, and the problem of easy breeding should be treated differently. It is also unfavorable for the government or forest park manager to better manage the forest park. This paper, for the first time, takes the forest park as the research object from the perspective of the overall situation, and synthetically applies the game theory to the stakeholder theory. This paper probes into the problem of the benefit distribution game of tourism stakeholders, defines the tourism stakeholders in the core of the National Forest Park, and expounds in detail the relationship and demands among the stakeholders in the forest park. Based on the results of the analysis, the paper formulates the mechanism of forest park tourism benefit distribution, which makes up the deficiency of forest park tourism interest research, and consummates the tourism interest research system.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F224.32

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