地区质量声誉与企业出口表现

发布时间：2018-04-18 17:09

本文选题：信息不对称 + 质量　；参考：《经济研究》2017年06期

【摘要】：本文研究在产品质量信息不对称的背景下,"地区质量声誉"对企业出口表现的影响。我们以本地区企业出口的同类产品平均质量为该产品"地区质量声誉"的代理变量,发现以地区为主体的出口产品质量声誉会对企业出口绩效产生显著为正的影响,而且当企业出口的产品质量差异化程度越高时,这种影响越大。进一步研究发现,"地区质量声誉"对非外资企业、通过贸易中介出口的企业、出口目的国距离更远的企业以及自身产品质量较低的企业影响更大。除此之外,"地区质量声誉"的提高还有利于产品出口价格的提升。这些证据与"地区质量声誉"在存在质量信息不对称时有助于企业实现更优秀出口表现的假说相一致。本文的研究表明,在推动中国出口产品质量升级的过程中,地方政府需要关注作为地区公共物品的"地区质量声誉"的培育。相应地,中央政府也需要关注"国家质量声誉"的培育,提升"中国制造"的国际声誉,以避免中国出口陷入"低质量陷阱"。
[Abstract]:This paper studies the influence of regional quality reputation on the export performance of enterprises under the background of asymmetric product quality information.Taking the average quality of similar products exported by local enterprises as the proxy variable of "regional quality reputation", we find that the quality reputation of regional export products has a significant positive impact on the export performance of enterprises.Moreover, the higher the degree of product quality differentiation, the greater the impact.Further study shows that "regional quality reputation" has a greater impact on non-foreign-funded enterprises, enterprises exporting through trade intermediary, enterprises with distant export destination countries and enterprises with low quality of their own products.In addition, the "regional quality reputation" is also conducive to the promotion of export prices.The evidence is consistent with the hypothesis that "regional quality reputation" helps firms achieve better export performance when there is asymmetric quality information.The research in this paper shows that in the process of promoting the quality upgrading of China's export products, local governments need to pay attention to the cultivation of "regional quality reputation" as regional public goods.Accordingly, the central government also needs to pay attention to the cultivation of "national quality reputation" and enhance the international reputation of "made in China" in order to avoid falling into a "low quality trap" for Chinese exports.
【作者单位】：上海财经大学国际工商管理学院;
【分类号】：F203;F752.62

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