江西Y节能环保公司发展战略研究

发布时间：2018-05-24 21:26

本文选题：战略管理 + 节能环保　；参考：《江西师范大学》2017年硕士论文

【摘要】：近年来,随着中国经济的飞速发展,过去忽视环境保护带来的负面效应逐步显现。随着企业全球化步伐的不断加快,企业的战略管理也变得越来越重要。随着企业对市场争夺的不断升级,企业为了争夺某些有限的资源、亦或是获得宝贵的市场份额,其相互之间的竞争变得愈发激烈。企业战略管理是以企业常规系统管理为依据的,并在生产经营活动中起主导作用。江西Y节能环保科技股份有限公司是在国内具有一定知名度的以“节能减排、资源优化”为宗旨的一家高科技技术服务公司。江西Y环保公司面临的问题,主要有以下几个方面,财务资源方面,主要有盈利能力、偿债能力、营运能力,融资能力等方面资源不足;公司人力资源相对匾乏,人才结构尤其在年龄结构及学历结构等方面不合理,缺乏对企业高层管理人员的储备;企业文化方面的建设还处在起步阶段,无意识的企业文化工作并没有形成相关的规章制度,所以随意性较大。目前公司的发展面临着巨大的机遇和挑战,公司项目收益较好、市场营销能力较强、有良好的持续研发能力、公司具有较强的融资能力、公司核心管理团队比较稳定,有凝聚力。但是规模优势尚不明显、偿债能力较弱、人力资源结构有待调整、企业文化建设相对薄弱。因此必须要强化融资渠道管理能力、实现人力资源结构的调整与优化、加强制度建设与执行、提高研发管理水平、加强企业文化建设。本文在战略规划理论的基础上,结合Y环保公司的实际,制定Y环保公司的发展战略,为Y环保公司的发展提供借鉴。Y公司如果能实现发展战略,必定也会迎来新的发展机遇,发掘更大的市场潜力。
[Abstract]:In recent years, with the rapid development of China's economy, the negative effects of ignoring environmental protection in the past gradually appear. With the accelerating pace of enterprise globalization, the strategic management of enterprises has become more and more important. With the continuous escalation of enterprises' competition for the market, the competition between enterprises becomes more and more intense in order to compete for some limited resources or gain valuable market share. Enterprise strategic management is based on conventional system management and plays a leading role in production and management activities. Jiangxi Y Energy-saving and Environmental Protection Technology Co., Ltd. is a high-tech service company with the aim of "energy saving and emission reduction, resource optimization". The problems faced by Jiangxi Y Environmental Protection Company are mainly in the following aspects: financial resources, mainly profitability, solvency, operating capacity, financing ability, etc. The company's human resources are relatively scarce. The talent structure, especially in the aspects of age structure and educational background structure, is unreasonable and lacks the reserve of senior management personnel. The construction of corporate culture is still in its infancy. The unconscious enterprise culture work has not formed the related rules and regulations, therefore the arbitrariness is bigger. At present, the development of the company is faced with great opportunities and challenges. The company has good project income, strong marketing ability, good continuous R & D capability, strong financing ability and stable core management team. There is cohesion. But the scale advantage is not obvious, the debt service ability is weak, the human resource structure needs to be adjusted, and the enterprise culture construction is relatively weak. Therefore, it is necessary to strengthen the management ability of financing channels, realize the adjustment and optimization of human resource structure, strengthen the system construction and implementation, improve the level of R & D management, and strengthen the construction of enterprise culture. Based on the theory of strategic planning and the reality of Y environmental protection company, this paper formulates the development strategy of Y environmental protection company, which can provide reference for the development of Y environmental protection company. If Y company can realize the development strategy, it will certainly usher in new development opportunities. Explore greater market potential.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：X324;F206

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