替代食物体系下绿色产品生产与消费演化机制研究

发布时间：2018-06-18 11:01

本文选题：替代食物体系 + 绿色产品　；参考：《生态经济》2017年11期

【摘要】：面对日益严峻的环境和生态问题,生产者绿色生产意识和消费者绿色消费意识正不断提高,文章基于生产者追求收益最大化和消费者追求效用最大化,对绿色产品的生产和消费行为进行了演化博弈分析,分析结果表明,要使"生产绿色产品"和"消费绿色产品"分别成为生产者和消费者的占优策略,对于生产者,需要满足生产绿色产品的额外收益和政府补贴之和大于为此所付出的额外成本与不生产绿色产品所交税赋之差;对于消费者,需要满足消费绿色产品得到的额外效用大于为此付出的额外成本。因此,为使生产者生产绿色产品、消费者消费绿色产品成为常态化,政府和生产者对生产绿色产品的重视、消费者对购买绿色产品的支持将起着关键性的作用。
[Abstract]:In the face of increasingly severe environmental and ecological problems, producers' green production awareness and consumers' green consumption awareness are constantly improving. Based on the maximization of producers' income and consumers' pursuit of utility maximization, The evolutionary game analysis of the production and consumption behavior of green products is carried out. The results show that in order to make "producing green products" and "consuming green products" the dominant strategies for producers and consumers respectively, The need to satisfy the sum of the additional benefits and government subsidies for the production of green products is greater than the difference between the additional costs incurred and the taxes paid for the non-production of green products; for consumers, The extra utility that needs to be met to consume green products is greater than the extra cost to pay for it. Therefore, in order to make producers produce green products, consumer consumption of green products become a norm, the government and producers pay attention to the production of green products, consumer support to purchase green products will play a key role.
【作者单位】：郑州航空工业管理学院经贸学院;
【基金】：国家社会科学基金重点项目“替代性食物体系中绿色产品的消费者信任机制研究”(16AJL009) 郑州航空工业管理学院校级科研创新团队项目“航空产业经济”(2016TD02)
【分类号】：F124;F126.1;F224.32

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