上海MS涉外房产经纪公司发展战略研究

发布时间：2018-07-05 09:45

本文选题：房地产经纪 + 涉外房产　；参考：《华东理工大学》2017年硕士论文

【摘要】：以佣金为主要收入来源的房地产经纪行业已经成为重要的现代服务业。房地产经纪公司业务范围包括一手房买卖,二手房买卖、租赁,及商业用房的买卖和租赁。随着经济的飞速发展,上海这座国际化大都市吸引了全世界各地的人才来此发展,据第六次人口普查数据显示,全市常住人口为23019148人,其中外省市来沪常住人口为8977000人,占39.00%,境外人员为208300人。巨大的人口基数给房地产经纪行业的发展提供了绝佳的市场。本文首先介绍了房地产经纪行业发展的宏观环境,其次介绍了 MS涉外房产公司的现状,房源供给及客源类型,并研究了制约MS公司发展的业务单一,无法规模化发展等问题,最后分析了 MS公司的发展战略。
[Abstract]:The commission-based real estate brokerage industry has become an important modern service industry. The range of real estate brokerage companies includes primary housing, second-hand housing, leasing, and commercial housing sales and leasing. With the rapid development of the economy, Shanghai, an international metropolis, has attracted talents from all over the world. According to the data from the sixth census, the city's resident population is 23019148, of which 8977000 are from other provinces and cities. The proportion was 39. 00 and the number of overseas personnel was 208300. The huge population base provides an excellent market for the development of the real estate brokerage industry. This paper first introduces the macro environment of the development of real estate brokerage industry, then introduces the current situation of MS foreign real estate company, housing supply and customer source type, and studies the problems that restrict the development of MS company, such as single business, unable to develop on a large scale, etc. Finally, the development strategy of MS Company is analyzed.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.55;F272

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