中国检验认证集团甘肃有限公司国际化战略研究
发布时间：2018-07-22 20:35
【摘要】：在我国经济进入新常态的经济形势下。国家提出积极拓展国内外两个市场的“走出去”战略。面对国际贸易发展形式越来越复杂的现状。中国政府深入落实稳定外贸增长政策措施,大力培育外贸竞争新优势,进一步提高贸易便利化水平,以便更有效地应对贸易摩擦,增强外贸发展潜力。目前,中国已经成为对外投资大国,大量的投资项目需要质量服务,进口高技术和能源产品需要质量服务,解决贸易纠纷需要质量服务。当前,国际竞争的焦点越来越转向质量,国际竞争的主场越来越转向服务业和服务贸易。国内服务业市场的扩大开放是大势所趋。检验检测认证是外资最为看好、也最为踊跃的服务业领域之一。如何让国内的检验检测认证机构“走出去”,扩大国际影响力是中国检验认证集团甘肃有限公司(以下简称中检集团甘肃公司)的当务之急。本文分析了中检集团甘肃公司的外部环境和行业竞争力现状、内部资源和能力现状,分析指出了中检集团甘肃公司面临的机遇和挑战以及存在的问题。指出中检集团甘肃公司的国际化改革势在必行。在此分析背景下,引入SWOT分析理论,进行中检集团甘肃公司优势、劣势、机会与威胁的分析。并以此理论为基础,结合SPACE矩阵进行中检集团甘肃公司战略的选择与匹配。提出四种具体的国际化战略实施方案。最后,运用QSPM矩阵对以上四项具体方案进行明确地战略方案选择。得出最适合中检集团甘肃公司的国际化方案。并提出具体的实施保障和实施评价方案。
[Abstract]:In our country economy enters the new normal economic situation. The state has put forward the "going out" strategy of actively expanding both domestic and foreign markets. In the face of the international trade development form more and more complex status quo. The Chinese government has thoroughly implemented the policies and measures to stabilize the growth of foreign trade, vigorously cultivated new competitive advantages in foreign trade, further improved the level of trade facilitation, so as to deal more effectively with trade frictions and enhance the development potential of foreign trade. At present, China has become a large country of foreign investment, a large number of investment projects need quality services, imports of high-tech and energy products need quality services, trade disputes need quality services. At present, the focus of international competition is more and more on quality, and the home field of international competition is increasingly turning to service industry and service trade. The expansion and opening of domestic service market is the trend of the times. Inspection and testing certification is the most favorable foreign investment, but also one of the most active service sector. How to make the domestic inspection and testing certification organization "go out" and expand the international influence is the urgent task of Gansu Limited Company of China Inspection and Certification Group (hereinafter referred to as Gansu Company of China Inspection Group). This paper analyzes the present situation of external environment and industry competitiveness, internal resources and capability of Gansu Company of China Inspection Group, and points out the opportunities, challenges and existing problems faced by Gansu Company of China Inspection Group. It points out that the internationalization reform of Gansu Company of China Procuratorate Group is imperative. In this context, SWOT analysis theory is introduced to analyze the strengths, weaknesses, opportunities and threats of Gansu Company of China Inspection Group. On the basis of this theory, combined with space matrix, the strategy selection and matching of China Inspection Group Gansu Company is carried out. Put forward four kinds of specific internationalization strategy implementation plan. Finally, the QSPM matrix is used to select the four specific schemes. Come to the most suitable for China Inspection Group Gansu Company internationalization program. And puts forward the concrete implementation guarantee and the implementation appraisal plan.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203
[Abstract]:In our country economy enters the new normal economic situation. The state has put forward the "going out" strategy of actively expanding both domestic and foreign markets. In the face of the international trade development form more and more complex status quo. The Chinese government has thoroughly implemented the policies and measures to stabilize the growth of foreign trade, vigorously cultivated new competitive advantages in foreign trade, further improved the level of trade facilitation, so as to deal more effectively with trade frictions and enhance the development potential of foreign trade. At present, China has become a large country of foreign investment, a large number of investment projects need quality services, imports of high-tech and energy products need quality services, trade disputes need quality services. At present, the focus of international competition is more and more on quality, and the home field of international competition is increasingly turning to service industry and service trade. The expansion and opening of domestic service market is the trend of the times. Inspection and testing certification is the most favorable foreign investment, but also one of the most active service sector. How to make the domestic inspection and testing certification organization "go out" and expand the international influence is the urgent task of Gansu Limited Company of China Inspection and Certification Group (hereinafter referred to as Gansu Company of China Inspection Group). This paper analyzes the present situation of external environment and industry competitiveness, internal resources and capability of Gansu Company of China Inspection Group, and points out the opportunities, challenges and existing problems faced by Gansu Company of China Inspection Group. It points out that the internationalization reform of Gansu Company of China Procuratorate Group is imperative. In this context, SWOT analysis theory is introduced to analyze the strengths, weaknesses, opportunities and threats of Gansu Company of China Inspection Group. On the basis of this theory, combined with space matrix, the strategy selection and matching of China Inspection Group Gansu Company is carried out. Put forward four kinds of specific internationalization strategy implementation plan. Finally, the QSPM matrix is used to select the four specific schemes. Come to the most suitable for China Inspection Group Gansu Company internationalization program. And puts forward the concrete implementation guarantee and the implementation appraisal plan.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F203
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