平衡计分卡在安泊客公司绩效管理中的应用研究

发布时间：2018-07-26 18:43

【摘要】：当前,全球经济发展形势复杂严峻,并且发达国家经济发展减速明显,而发展中国家经济增速有所上升,我国工业经济总体发展趋势为“缓中趋稳、有限复苏”,停车场行业由于近几年机动车保有量的迅速增加而得到了较快的发展,同时也带来了停车场行业企业数量的急剧增加,使得行业内的竞争日益激烈。安泊客公司面对当前激烈的竞争形势,急需提高公司的绩效管理水平,从而增强公司的竞争实力,保障公司的可持续发展。本文在研究总结国内外经济形势及国内停车场管理行业环境的基础下,以绩效管理相关理论和平衡计分卡理论为理论基础,借鉴国内平衡计分卡实践应用的相关文献,通过分析安泊客公司现行绩效管理的现状及存在的问题,阐明了平衡计分卡在安泊客公司绩效管理中实施必要性和可行性。并且对公司的财务、客户、内部流程以及学习与成长四个维度之间的因果关系及驱动公司战略的具体因素进行了深入分析,绘制了以公司战略目标为导向各层级的平衡计分卡,进而探讨了基于平衡计分卡的绩效考核结果的应用;从而实现平衡计分卡在安泊客公司绩效管理中的应用,并通过相应的实施保障措施以期确保平衡计分卡在绩效管理中成功应用实施,从而大幅提升公司绩效管理水平,实现公司长远发展平衡计分卡作为一种绩效管理工具在国内外很多行业中都得到了广泛的应用,并且取得了非常不错的效果。本文通过对平衡计分卡的安泊客公司绩效管理中的应用研究,旨在为通过平衡计分卡在安泊客公司绩效管理中的应用实施促进员工和公司的绩效水平,进而促进公司长期发展。同时,通过此应用研究也希望为停车场行业的其他企业的绩效管理提供借鉴和参考,进而发展和完善平衡计分卡在停车场行业绩效管理中的研究,通过实践应用从而推动平衡计分卡绩效管理理论的进步。
[Abstract]:At present, the global economic development situation is complex and severe, and the economic development of the developed countries is slowing down obviously, while the economic growth rate of the developing countries has increased. The overall trend of the industrial economy of our country is "slow and moderate stabilization and limited recovery." The car park industry has been developed rapidly because of the rapid increase in the number of motor vehicles in recent years. At the same time, it has also brought about a sharp increase in the number of enterprises in the car park industry, which makes the competition in the industry increasingly fierce. Facing the current fierce competition situation, Amberke Company urgently needs to improve the performance management level of the company, so as to strengthen the competitive strength of the company and ensure the sustainable development of the company. Based on the research of domestic and foreign economic situation and domestic parking management industry environment, based on the theory of performance management and balanced Scorecard, this paper draws lessons from the relevant literature of domestic balanced Scorecard practice. By analyzing the current situation and existing problems of the performance management of Amberger Company, the necessity and feasibility of implementing the balanced Scorecard in the performance management of Amberke Company are expounded. It also analyzes the causality between the four dimensions of corporate finance, customer, internal process, learning and growth, and the specific factors that drive the company strategy, and draws the balanced scorecard, which is oriented by the company's strategic objectives at all levels. Then it discusses the application of the performance appraisal result based on the balanced scorecard, and realizes the application of the balanced scorecard in the performance management of Amberke Company. And through the corresponding implementation safeguard measures to ensure that the balanced Scorecard is successfully applied in the performance management, thus greatly improve the performance management level of the company. As a performance management tool, the balanced Scorecard has been widely used in many industries at home and abroad, and has achieved very good results. Through the research on the application of balanced scorecard in the performance management of Amberke Company, the purpose of this paper is to promote the performance level of the staff and the company through the application of the balanced Scorecard in the performance management of Amberke Company, and then to promote the long-term development of the company. At the same time, through this applied research, I hope to provide reference and reference for the performance management of other enterprises in parking industry, and then develop and perfect the research of balanced Scorecard in the performance management of parking industry. Through the practical application to promote the balanced Scorecard performance management theory progress.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F282

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