T公司生鲜果蔬电商物流配送模式的改善研究

发布时间：2018-08-19 07:06

【摘要】：互联网为当今电子商务行业的发展提供了平台,网络时代也使人们的生活方式发生了深刻的变化。例如,越来越多的消费者尤其是年轻人倾向于通过网络购买生活用品,由此产生的生鲜电商也已成为电商行业的后起新秀。众所周知,生鲜农产品的网上经营方式在促进农业经济迅速发展的同时也为城乡居民的生活带来极大的便利。但现阶段生鲜电商的物流配送体系仍相对落后,面临着诸如配送耗损大、配送不及时、配送成本高等问题。这些问题的存在使生鲜电商企业为消费者提供高品质、高安全、高质量的服务变得极为困难。T公司是生鲜果蔬电商公司,公司致力于为济南市提供优质、新鲜的果蔬产品,经过两年多的运营,已经积累了一定的物流经验,为今后的发展强大奠定了基础,但同样面临着配送环节的众多问题,有必要通过更为科学合理的管理手段与决策方法对电商配送环节进行分析优化,以提高生鲜果蔬配送效率与服务质量。本论文试图以T公司生鲜果蔬电商为例,对生鲜农产品电商的物流配送模式进行研究:首先,对电子商务行业、国内外有关生鲜农产品物流的发展状况、国内外典型的生鲜农产品电商公司物流运营模式进行阐述;其次,在调研T公司经营状况与物流配送现状的同时找出物流配送环节存在的问题;然后,利用层次分析法构建配送模式评价体系;最后,对T公司选择合理的物流配送模式运算与分析,借鉴国内外生鲜电商行业的发展经验提出适合T公司配送的最优的解决方案。
[Abstract]:The Internet provides a platform for the development of the electronic commerce industry. For example, a growing number of consumers, especially young people, tend to buy daily necessities through the Internet, and the resulting fresh e-commerce industry has become a rising star in the e-commerce industry. As we all know, the online management of fresh agricultural products not only promotes the rapid development of agricultural economy, but also brings great convenience to the life of urban and rural residents. But at present, the logistics distribution system of fresh e-commerce is still relatively backward, facing such problems as large consumption of distribution, untimely distribution, high distribution cost and so on. The existence of these problems makes it extremely difficult for fresh e-commerce enterprises to provide high quality, high safety and high quality services to consumers. T Company is a fresh fruit and vegetable e-commerce company, committed to providing Jinan City with high-quality, fresh fruit and vegetable products. After more than two years of operation, has accumulated certain logistics experience, for the future development of a strong foundation, but also facing many problems in distribution links, In order to improve the efficiency and service quality of fresh fruits and vegetables distribution, it is necessary to analyze and optimize the ecommerce distribution links through more scientific and reasonable management means and decision-making methods. This paper attempts to take T Company fresh fruit and vegetable e-commerce as an example to study the logistics distribution model of fresh agricultural products. Firstly, the development of e-commerce industry, domestic and foreign related fresh agricultural products logistics. Domestic and foreign typical fresh agricultural products e-commerce company logistics operation model is described; secondly, while investigating T company's operating status and logistics distribution status to find out the logistics distribution link problems; then, The evaluation system of distribution mode is constructed by AHP. Finally, the optimal solution is put forward for T company to choose reasonable logistics distribution mode operation and analysis, and draw lessons from the development experience of domestic and foreign fresh e-commerce industry.
【学位授予单位】：济南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F252

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