JFMD项目可行性研究
发布时间：2019-06-28 09:32
【摘要】：2008年,金融危机带来了房地产泡沫,政府出台了一系列优惠政策来刺激经济,特别是在房地产行业,房地产市场的利好政策导致大量投资者进入房地产市场,之后,中国的房地产市场一片火热,尤其是在一二线城市的房价继续上涨。从2011年开始,政府开始采取相关政策来抑制房价飞涨,如信用额度和限购政策。这些政策在一定程度上抑制了房地产价格的持续上涨,中国的房地产投资和销售额也开始出现下滑。2015年以后,中国进入了经济发展的常态阶段,经济从高速增长到中速增长,房地产市场再次下跌,中国商品房销售面积同比下降7.6%。2015年两会召开后,政府又实施了多种措施,有效地促进了中国房地产业的复苏。然而,房地产市场仅在部分一二线城市有反弹,在三四线城市中,由于国家政策,库存压力并未得到缓解。2016年以来,长沙一直是中部城市的第一,其经济质量和增长率一直引领着中部城市的省会城市。近年来,长沙的房地产价格也一直稳步上涨,并且增长速度将超过人们的收入,所以在长沙投资和生活是正确的选择。以JFMD的项目可行性作为研究课题,一是能让建发房产长沙公司在经济新常态下获得生存和发展。二是能给具有相似背景的房地产企业提供借鉴意义。三是能丰富房地产行业的发展态势,为消费者提供更多的产品选择,既具有非常大的经济价值也具有重要的民生价值。在新常态的背景下,探究房地产宏观调控中存在的问题以及今后如何调整房地产宏观调控思路对房地产市场健康持续发展有非常大的现实意义。为了真实反映房地产业在湖南长沙未来的发展情况,对建发房产长沙公司进行了考察,采用定性分析并结合项目设计说明的方式来评估建发房产长沙公司的发展趋势,结合当前建发房产长沙公司的发展状况,对JFMD项目进行SWOT分析,确定发展战略和实施措施,并对JFMD项目进行可行性分析,主要包括JFMD项目的目标客户、投入与效益、财务评估以及项目风险进行评估,最后针对JFMD项目的实施提出了一些建议。以期对于JFMD项目的成功实施有一定的指导意义。同时对于其他房地产投资项目也有一定的借鉴意义。
[Abstract]:In 2008, the financial crisis brought the real estate bubble, the government introduced a series of preferential policies to stimulate the economy, especially in the real estate industry, the good policy of the real estate market caused a large number of investors to enter the real estate market, after that, China's real estate market is hot, In particular, house prices in a second-tier city continue to rise. Beginning in 2011, the government began to adopt relevant policies to curb soaring house prices, such as credit lines and limited-purchase policies. China's real estate investment and sales have also begun to decline to a certain extent, and China's real estate investment and sales have also begun to decline. After 2015, China has entered the normal phase of economic development, and the economy has grown from high-speed to medium-speed growth, and the real estate market has fallen again, The sales area of the Chinese commercial house fell by 7.6% on a year-on-year basis. After the two meetings in 2015, the government has implemented a variety of measures to effectively promote the recovery of the real estate in China. However, the real estate market has rebounded in only a portion of a second-tier city, and in the three-fourth-line city, the pressure on the stock market has not been alleviated. Since 2016, Changsha has been the first of the central city, and its economic quality and growth rate have been leading the provincial capital city of the central city. In recent years, the real estate price of Changsha has been rising steadily, and the growth rate will exceed the income of people, so the investment and life in Changsha are the right choice. With the project feasibility of JFMD as the research project, the first is to enable the building property Changsha company to obtain the survival and development in the new normal state. The second is to provide reference for real estate enterprises with similar background. Third, it can enrich the development situation of the real estate industry, provide more product choice for consumers, and have great economic value and important people's livelihood value. In the background of the new normal state, it is of great practical significance to explore the problems existing in the real estate macro-control and how to adjust the real estate macro-control thinking in the future to the healthy and sustainable development of the real estate market. In order to truly reflect the development of the real estate industry in Changsha, Hunan, the development trend of the construction property Changsha company is evaluated by the qualitative analysis and the way of the project design description. In combination with the current development situation of Changsha Company, the paper makes a SWOT analysis on the JFMD project, determines the development strategy and implementation measures, and analyses the feasibility of the JFMD project, mainly including the target customer, input and benefit, financial evaluation and project risk evaluation of the JFMD project. Finally, some suggestions are put forward for the implementation of JFMD project. So as to have certain guiding significance to the successful implementation of the JFMD project. At the same time, there is some reference for other real estate investment projects.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23
本文编号：2507191
[Abstract]:In 2008, the financial crisis brought the real estate bubble, the government introduced a series of preferential policies to stimulate the economy, especially in the real estate industry, the good policy of the real estate market caused a large number of investors to enter the real estate market, after that, China's real estate market is hot, In particular, house prices in a second-tier city continue to rise. Beginning in 2011, the government began to adopt relevant policies to curb soaring house prices, such as credit lines and limited-purchase policies. China's real estate investment and sales have also begun to decline to a certain extent, and China's real estate investment and sales have also begun to decline. After 2015, China has entered the normal phase of economic development, and the economy has grown from high-speed to medium-speed growth, and the real estate market has fallen again, The sales area of the Chinese commercial house fell by 7.6% on a year-on-year basis. After the two meetings in 2015, the government has implemented a variety of measures to effectively promote the recovery of the real estate in China. However, the real estate market has rebounded in only a portion of a second-tier city, and in the three-fourth-line city, the pressure on the stock market has not been alleviated. Since 2016, Changsha has been the first of the central city, and its economic quality and growth rate have been leading the provincial capital city of the central city. In recent years, the real estate price of Changsha has been rising steadily, and the growth rate will exceed the income of people, so the investment and life in Changsha are the right choice. With the project feasibility of JFMD as the research project, the first is to enable the building property Changsha company to obtain the survival and development in the new normal state. The second is to provide reference for real estate enterprises with similar background. Third, it can enrich the development situation of the real estate industry, provide more product choice for consumers, and have great economic value and important people's livelihood value. In the background of the new normal state, it is of great practical significance to explore the problems existing in the real estate macro-control and how to adjust the real estate macro-control thinking in the future to the healthy and sustainable development of the real estate market. In order to truly reflect the development of the real estate industry in Changsha, Hunan, the development trend of the construction property Changsha company is evaluated by the qualitative analysis and the way of the project design description. In combination with the current development situation of Changsha Company, the paper makes a SWOT analysis on the JFMD project, determines the development strategy and implementation measures, and analyses the feasibility of the JFMD project, mainly including the target customer, input and benefit, financial evaluation and project risk evaluation of the JFMD project. Finally, some suggestions are put forward for the implementation of JFMD project. So as to have certain guiding significance to the successful implementation of the JFMD project. At the same time, there is some reference for other real estate investment projects.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23
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