吉林省农业保险市场开发策略研究

发布时间：2018-01-28 03:26

本文关键词： 农业保险市场开发策略　出处：《中南林业科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着农民收入的不断增长与农村经济社会化的快速发展,以及全国范围内城市化进程的加快,农村消费者的保障问题日益突出。解决农村消费者保障问题,对于推进我国农业现代化,实现农业和农村的可持续发展,加快社会主义新农村建设,建立和谐社会,维护社会稳定具有十分重要的意义。国家对农业保险业的改革发展作出了一系列的重大决策的改革,推出了一系列开发举措,尤其是将“三农”保险作为支农的农业保险的开发方式,纳入了农村社会发展的支持保护体系。同时,由于保险市场主体的不断增加,城市市场竞争更激烈,经营成本不断增加。鉴于以上原因,吉林省保险业应加强的农业保险发展策略的研究尤其农业保险市场开发策略的研究,以期在不断满足农民保险保障需求的进程中,大力开拓农业保险市场占据农业保险市场的主导地位来实现跨越式发展,同时帮助政府从市场角度解决“三农”问题和构建和谐社会等都具有重要的策略意义。本文立足吉林省的实际情况,在对该省农业保险的现实推进情况,如农村居民对保障的认知水平、农村经济发展状况、以及农业保险发展的实施和管理等因素进行大量实地调查和深入探讨分析的基础上,对吉林省农业保险市场的开发策略提出建设性建议。本文的研究内容及结果如下：第一章主要分析了研究保险业以及农业保险业的国内外的基本理论；第二章主要分析了市场开发的基本模式和策略；第三章分析了吉林省农业保险的需求状况,并分析了各种因素对保险的影响；第四章主要分析了现阶段吉林省保险供给的状况,分析市场细分与市场定位结合吉林省保险农村市场的特点,进行农业保险市场理论分析；第五章是结论。结合吉林省农业保险市场的需求特点与保险供给现状,提出吉林省农业保险市场开发策略的基本策略的构建。并对可能促进农业保险市场开发的策略的研究提出一些建议。
[Abstract]:With the continuous growth of farmers' income and the rapid development of rural economic socialization, and the acceleration of urbanization in the whole country, the problem of rural consumer security is becoming more and more prominent to solve the problem of rural consumer security. It is of great significance to promote agricultural modernization, realize the sustainable development of agriculture and rural areas, accelerate the construction of new socialist countryside, establish a harmonious society and maintain social stability. The state has made a series of major policy reforms on the reform and development of the agricultural insurance industry, and has launched a series of development measures, especially regarding the "three rural" insurance as the development method of agricultural insurance supporting agriculture. At the same time, due to the increasing of the main body of the insurance market, the competition in the urban market is more intense, and the operating cost is increasing. In view of the above reasons. Jilin Province insurance industry should strengthen the agricultural insurance development strategy research, especially the agricultural insurance market development strategy research, in order to continuously meet the farmers' insurance security needs in the process. Vigorously develop the agricultural insurance market to occupy the dominant position in the agricultural insurance market to achieve leapfrog development. At the same time, it is of great strategic significance to help the government solve the problems of agriculture, countryside and farmers from the market point of view and build a harmonious society. This paper is based on the actual situation of Jilin Province, in the promotion of the actual situation of agricultural insurance in the province, such as the level of cognition of rural residents to security, rural economic development. On the basis of a large number of field investigations and in-depth analysis of factors such as the implementation and management of agricultural insurance development, some constructive suggestions are put forward for the development strategy of agricultural insurance market in Jilin Province. The research contents and results of this paper are as follows: the first chapter mainly analyzes the basic theories of the insurance industry and agricultural insurance industry at home and abroad; The second chapter mainly analyzes the basic model and strategy of market development. The third chapter analyzes the demand of Jilin Province agricultural insurance, and analyzes the impact of various factors on insurance; Chapter 4th mainly analyzes the current situation of insurance supply in Jilin Province, analyzes the market segmentation and market positioning combined with the characteristics of Jilin Province insurance rural market, carries on the agricultural insurance market theory analysis; Chapter 5th is the conclusion. Combined with the demand characteristics of Jilin Province agricultural insurance market and the current situation of insurance supply. This paper puts forward the construction of the basic strategy of agricultural insurance market development in Jilin Province, and puts forward some suggestions for the study of the strategy that may promote the development of agricultural insurance market.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F323.89;F842.66

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