天海财产保险股份有限公司山东分公司培训体系设计研究

发布时间：2018-02-12 01:57

本文关键词： 培训体系行动学习案例教学保险公司　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：天海财产保险股份有限公司山东分公司成立11年来,扎根本地市场,通过优质快捷的客户服务争得了一份生存空间。但近年来,监管部门对保险公司提出新的要求,回归保障,完善服务体系。天海财产保险股份有限公司山东分公司为顺应监管要求和市场规律需要调整业务结构,通过提升自身的运营效率和盈利能力,在激烈的竞争中生存下去。公司战略调整过程中,诸多问题摆在山东分公司总经理室成员面前:如何实现总公司下达的三年保费翻两番、行业内前五名的任务;监管要求回归保障的情况下,如何转变原有银保服务人员的观念并实现其销售能力的提升;服务人员直接面对客户,如何提升服务水平并实现二次销售;如何提升中高层管理干部的综合能力,加强团队的凝聚力,吸引更多人才加盟;如何让一支高学历、高素质、年轻化的队伍发挥应有潜质等问题。这些问题的本质是人才培养的问题,是现有人员与实际需求的差距问题。山东分公司没有培训体系,培训工作无法支持企业战略的重大调整。培训部需要借机建立完善的培训体系,做好知识管理和人才培养,对接企业战略和员工绩效。本文应用培训开发体系流程与管理原理,应用访谈法管理干部进行调研获取战略层面的培训需求;应用问卷调查法从员工群体中获得员工职业生涯培训需求,最后综合成本效益与可实施性,整理出山东分公司培训需求。在方案设计中,明确了培训的目的,细分培训对象,并针对不同的课程内容引入了先进的教学方法(例如案例教学法、行动学习法等)。调整之后的培训方案将更注重培训项目的效果、培训成果的转化以及参训员工的参与度。本方案中还设计了课程与教材的开发、培训师资开发与管理等相关制度,为培训项目实际的开展提供支持。最后,结合不同的培训项目内容制定了培训效果评估体系,来检验培训项目开展的效果并为项目的改进提供帮助。希望通过本文的研究,能为保险企业培训体系建立提供实践参考,也为保险行业转型企业人员能力培训提供有价值的信息。
[Abstract]:Tianhai property insurance Shandong branch of Limited by Share Ltd founded in 11 years, rooted in the local market, by the high quality customer service for a living space. But in recent years, the regulatory authorities of the insurance company's new requirements, the return guarantee, improve the service system. Tianhai property insurance Shandong branch of Limited by Share Ltd need to adjust its business structure to comply with regulation the requirements and market rules, improve their operational efficiency and profitability, to survive in the fierce competition. The company's strategic adjustment process, many problems in Shandong office before General Manager's Office members: how to realize the Corporation issued three annual premium quadruple, top five tasks within the industry; regulatory requirements return of security situation, how to change the existing bancassurance service concept and achieve its sales ability; service personnel directly to customers, such as How to improve the service level and to achieve two sales; how to improve the comprehensive ability of senior management cadres, strengthen team cohesion, attract more talents to join; how to make a highly educated, high-quality, younger team play their potential problems. These problems are the problems of personnel training, is the problem of the existing gap with the actual needs of the Shandong branch. No significant adjustment of the training system, training to support the enterprise strategy. The training department needs to establish and improve the training system, improve knowledge management and personnel training, the performance of employees by enterprise strategy and training system. In this paper, application process and management principle, application interview management cadres research to obtain the strategic training needs; using the questionnaire to obtain employee occupation career training needs from the employee groups, finally integrated into the benefits and The implementation of the Shandong branch, sorting out the training needs. In the project design, the purpose of training, training and the introduction of object segmentation, advanced teaching methods for different curriculum content (for example, case teaching method, action learning method). The training program after the adjustment will focus more on training effect, training the transformation of the results and training staff participation. The development of this scheme is also designed the curriculum and teaching materials, teacher training system development and management, training for the actual project to provide support. Finally, according to different training contents developed a training effect evaluation system to test the effect and carry out training programs provide help for the improvement of the project. I hope that through this study, can provide a practical reference for the insurance enterprise training system is established, also the enterprise personnel training ability transformation for the insurance industry to provide a price The information of the value.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F842.3

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