新华人寿宁夏分公司竞争环境分析及服务价值链研究

发布时间：2018-02-21 23:48

本文关键词： 新华人寿宁夏分公司竞争环境服务价值链研究　出处：《宁夏大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着保险产业的不断深入和快速发展,以科学技术不断进步为支撑,以人寿保险为代表的保险企业迅速崛起并发展壮大,对竞争环境的分析及创新人寿保险企业在保险业间的服务价值链将面临着严峻的挑战,同时还将面临社会保险及其他投资品等对商业人寿保险的替代威胁。在这种格局之下,人寿保险如何从容应对并加快自身发展成为当务之急。要使人寿保险在日趋激烈的新一轮竞争中立于不败之地的决定性因素就是在对竞争环境做出详细分析的前提下,尝试性地创立服务价值链体系。谁实现并具备了这样的条件,谁就拥有了未来。因此,着眼于对人寿保险竞争环境的分析及服务价值链的研究,将会全面增强人寿保险在保险企业间的综合竞争力,以此推进人寿保险的快速发展。该研究不仅是理论层面的问题,同时也具有极为深远的现实意义。本文采用理论研究与实证个体案例相结合的方法,对宁夏人寿保险的发展态势进行了全面描述,对价值链理论及相关理论进行了综述,对新华人寿宁夏分公司的现状、存在问题进行了深度分析。在此基础上,坚持定合,着眼于推进宁夏人寿保险的长远发展,提出了提高客户满意度,构建新华人寿保险宁夏分公司服务价值链的相关原则与措施,对增强宁夏人寿保险市场的综合竞争力方面起到一定的借鉴作用。
[Abstract]:With the continuous deepening and rapid development of the insurance industry, the insurance enterprises, which are supported by the continuous progress of science and technology, and the insurance enterprises represented by life insurance, are rising and growing rapidly. Analyzing the competitive environment and innovating the service value chain of life insurance enterprises in the insurance industry will face severe challenges, as well as the alternative threats to commercial life insurance, such as social insurance and other investment products. It is urgent for life insurance to deal with and speed up its development. The decisive factor to make life insurance remain invincible in the increasingly fierce new round of competition is to make a detailed analysis of the competitive environment. Try to establish the service value chain system. Who realizes and has such conditions, who has the future. Therefore, focusing on the analysis of the competitive environment of life insurance and the research of service value chain, This research is not only a theoretical issue, but also a profound practical significance. By combining theoretical research with empirical individual cases, this paper comprehensively describes the development situation of life insurance in Ningxia, summarizes the theory of value chain and related theories, and discusses the present situation of Ningxia branch of New China Life Insurance Company. The existing problems are analyzed in depth. On the basis of this, we insist on the cooperation, with a view to promoting the long-term development of life insurance in Ningxia, and propose to improve customer satisfaction. The related principles and measures of constructing the service value chain of Ningxia Branch of Xinhua Life Insurance Company play a certain reference role in strengthening the comprehensive competitiveness of Ningxia life insurance market.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F842.3

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