基于OCAI量表的保险企业文化形态实证研究

发布时间：2018-03-15 12:17

本文选题：OCAI量表　切入点：保险　出处：《保险研究》2013年02期 　论文类型：期刊论文

【摘要】：以保险企业为调查对象,以OCAI量表为测量工具,实证研究了我国保险企业文化现有形态及未来期望形态,并从所有制类型和险种两个角度分析保险企业文化形态的差异。实证研究结果表明,目前保险企业以团队型文化为主导,兼具有层级型文化和市场型文化的特点,而创新型文化表现不足;从长远来看,保险从业人员期望仍然以团队型文化为主导,但是希望降低层级型文化特征,大幅提升创新型文化氛围;不同所有制类型的保险企业在四种文化形态表现程度上均存在差异,对团队型、市场型、层级型文化形态期望程度一致;人寿保险企业和财产保险企业在团队型文化与创新型文化的表现程度相同,在其他文化形态上的表现程度存在差异;两类保险企业在团队型文化和市场型文化形态上的变革期望相同,而在其他文化形态上的变革期望程度存在差异。
[Abstract]:Taking the insurance enterprises as the investigation object and the OCAI scale as the measuring tool, this paper empirically studies the present and future expectation forms of the insurance enterprise culture in China. The empirical results show that the insurance enterprises are dominated by team culture and have the characteristics of hierarchical culture and market-oriented culture. In the long run, the expectation of insurance practitioners is still dominated by team culture, but they hope to reduce the level of cultural characteristics and greatly enhance the atmosphere of innovative culture. Different ownership types of insurance enterprises in the four cultural forms of performance are different, the team type, market type, hierarchical type of cultural forms of the same degree of expectation; Life insurance enterprises and property insurance enterprises have the same performance degree in team culture and innovative culture, and there are differences in other cultural forms. The two types of insurance companies have the same expectations for change in the form of team culture and market culture, but there are differences in the degree of expectation of change in other forms of culture.
【作者单位】：大连工业大学管理学院;中国保险监督管理委员会大连监管局;
【基金】：中国保险监督管理委员会大连监管局委托项目“保险行业文化建设研究”
【分类号】：F842.3;F270;F224

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