以培训提升寿险公司经营绩效的对策研究

发布时间：2018-03-25 16:17

本文选题：培训　切入点：绩效　出处：《天津大学》2014年硕士论文

【摘要】：随着中国寿险行业营业主体的不断增加，从业人员也越来越多，竞争越来越激烈。寿险公司面临同业产品竞争、销售方式竞争，缺乏有效的营销手段，业绩增长越来越困难。在这种情况下，寿险公司培训工作存在很多问题需要解决。本文目的就是完善寿险公司的培训工作，进而促进业绩增长，最后提升寿险公司竞争力。本文以培训和绩效相关理论内容为基础，针对目前寿险培训存在的领导不重视培训、培训操作不规范、课程内容与工作脱节、培训设施不完善、内勤讲师技能较弱和外勤导师授课能力差等问题进行概括归纳。并提出相关对策，包括将培训纳入领导考核、培训班操作加强监管、课程内容及时更新、培训辅助设施严格监管、加强内勤讲师交流学习和完善外勤导师评聘工作。结合中国平安人寿保险股份有限公司W支公司连续两任领导任职期间，培训工作对公司经营绩效的影响，对比分析了两任领导经营绩效相关数据，对于培训促进寿险经营绩效的作用得出了肯定的结论。因此，寿险公司应结合相关培训对策，，进而促进寿险公司的经营绩效的增长。
[Abstract]:With the increasing number of business bodies in the life insurance industry in China, the number of employees is increasing and the competition is becoming more and more intense. Life insurance companies are facing competition from their counterparts in terms of product and sales methods, and lack of effective marketing means. In this case, there are many problems to be solved in the training of life insurance companies. The purpose of this paper is to improve the training work of life insurance companies, and then to promote the growth of performance, and finally to enhance the competitiveness of life insurance companies. Based on the related theories of training and performance, this paper aims at the lack of attention to training, the irregular operation of training, the disconnection between curriculum content and work, and the imperfection of training facilities. The problems such as the weak skills of in-service lecturers and the poor teaching ability of the field tutors are summarized and summarized. The relevant countermeasures are put forward, including bringing training into the leadership assessment, strengthening the supervision of the training course operation, updating the contents of the courses in a timely manner. Strict supervision of training aids, strengthening the exchange of in-service lecturers, learning and improving the work of field mentors. Combined with China Ping an Life Insurance Co., Ltd. W branch company for two consecutive leadership period, The influence of training work on the performance of the company is analyzed, and the data related to the performance of the two leaders are compared and analyzed, and the positive conclusion is drawn for the role of training in promoting the operation performance of life insurance. Therefore, the life insurance company should combine the relevant training countermeasures. Then promote the growth of life insurance company's management performance.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F272.92

【相似文献】