基于灰色关联分析法的我国上市保险公司财务竞争力评价研究

发布时间：2018-03-26 02:11

本文选题：保险公司　切入点：财务竞争力　出处：《西南财经大学》2014年硕士论文

【摘要】：一、研究背景保险行业作为金融业的三大支柱之一,是促进经济发展的重要力量。自1980年我国恢复保险业务以来,保险行业呈现出持续快速发展的良好势头。随着我国企业改革的深化,市场化进程加快,全球经济一体化的趋势日益增强。自我国加入WTO后,我国保险市场的竞争主体的数量和质量都进一步提高,各保险公司之间、各国保险公司之间的竞争愈演愈烈。同世界发达国家的保险行业相比,我国保险行业的发展尚处于初级阶段,与其相比,我国保险行业面临盈利能力薄弱、研发水平不高、竞争力不强等问题。我国资本市场经过20多年的发展,现今已站在新的发展起点上,等待新的发展和突破,然而近些年来国内资本市场持续低迷,各大保险公司多次在年报中提及受资本市场低迷的影响,公司的业务增长放缓、投资收益下滑。我国保险公司在此不利的外部环境中,要在中外竞争中占据一席之地,必须从自身出发,挖掘潜在的竞争优势。财务管理是企业管理的核心,而作为对资金依赖性高的保险行业,财务更是其发展的重要支柱,如何做好财务管理工作,挖掘自身潜力,从而提升财务竞争力,是保险公司应该关注的重要问题。西方学者对竞争力的研究起步较早,研究成果已日趋成熟,国内学者在竞争力的研究基础上,结合财务管理的相关理论,对财务竞争力进行研究,且取得了一定的研究成果。财务竞争力是企业在长期的动态经营管理过程中形成的,由企业独有的各种财务资源和能力相互协调整合而成的综合能力。财务竞争力的提出,将企业的财务管理思想提升到一个更高更重要的层次。目前,企业的财务竞争力问题在学术界引发了普遍关注,但对保险公司财务竞争力的研究尚少,其理论研究主要集中在一般企业,没有考虑到特殊行业的财务个性特征。另外,在现实生活中,我国大部分保险公司还没有对其财务竞争力引起足够的重视。因此,对保险公司的财务竞争力研究具有十分重要的理论意义和现实意义。二、研究目的本文的研究目的如下： 1.本文旨在通过对企业财务竞争力理论研究进行归纳和总结的基础上,对保险公司的财务竞争力进行定性识别和定量分析,结合保险行业的特点,构建保险公司的财务竞争力评价指标体系。 2.本文运用灰色关联分析法作为保险公司财务竞争力评价的方法,对现阶段我国4家上市保险公司进行评价分析,旨在用量化的评价结果了解我国上市保险公司的财务竞争力状况,并通过灰色关联系数分析各保险公司财务竞争力的优势和缺陷,从而针对性的提出政策意见。 3.通过本文的研究结论,希望为保监会等监管部门的政策制定、投资者的决策以及保险公司自身的财务管理提供理论参考。三、主要内容与观点本文的主要内容包括以下五个部分：第一章是导论部分,分别从本文的研究背景与意义、研究的技术路线、研究的方法和主要贡献与不足来介绍论文的写作背景和整体框架,为下文的写作做铺垫。第二章为文献综述部分。本章主要从企业财务竞争力和企业财务竞争力评价两个方面分别从国外和国内两个角度对企业财务竞争力的研究进行了综述,为下文的研究奠定了基础。第三章是保险公司财务竞争力的理论分析部分。本章第一节是对财务竞争力理论基础的分析,认为战略管理理论、资源配置理论和企业能力理论是企业财务竞争力理论产生的原因和驱动因素。第二节是对保险公司财务竞争力的定性分析,从保险公司财务竞争力的概念、特征、影响因素三个方面对保险公司财务竞争力进行定性识别。第三节是对保险公司财务竞争力的定量分析,通过一定的方法建立评价指标体系对保险公司的财务竞争力进行定量评价。第四节是在前三节的基础上,结合保险公司的特点完成了保险公司财务竞争力评价体系的构建。本章和第三章是本文的理论基础,是保险公司财务竞争力评价分析的理论准备。第四章是本文的案例研究部分。本章首先对我国保险行业及其财务发展状况进行了介绍和分析。接着,本章构建了我国上市保险公司的财务竞争力评价指标体系,利用灰色关联分析法详细的展示了我国上市保险公司财务竞争力评价的计算过程并得出计算结果。通过灰色关联度的排序可以直观的了解我国上市保险公司的财务竞争力排名情况,通过每项指标的灰色关联系数可以判断企业财务竞争力的缺陷点。最后,本章对我国上市保险公司财务竞争力的评价结果进行了详细的分析并在此基础上提出提升保险公司财务竞争力的政策建议。第五章是结论与展望部分。根据上章我国上市保险公司的评价结果,对保险公司财务竞争力评价研究进行了总结。同时,在对本文的样本选择和评价指标的选择的局限性做出分析的基础之上,‘本文对下一步的研究方向提出展望。四、主要贡献本文的主要贡献表现在以下三个方面： 1.研究视角层面。目前我国财务竞争力的评价研究主要基于一般制造类行业,对金融业等特殊行业涉猎较少。本文从保险行业的视角出发研究保险公司的财务竞争力,一方面丰富了我国企业财务竞争力的评价研究领域,另一方面对保险行业等金融业的财务竞争力评价具有一定的指导意义。 2.指标选择层面。在保险公司财务竞争力指标的选取上,本文虽然借鉴现有研究成果,但是笔者通过对保险公司年报的分析,结合保险业监管指标以及国际评级机构的评估指标,做相应的增加和删减,对以前的评价指标进行优化和改良,使得指标融入保险行业特征,具有一定的保险行业特色,对后续进行特定行业财务指标选择有借鉴意义。 3.评价体系构建层面。本文在构建保险公司财务竞争力评价指标体系时,考虑了保险行业的财务特征,通过分析保险公司财务竞争力的具体构成要素,拓展完善现有的财务竞争力评价体系,而不是通盘照搬。
[Abstract]:First, research background
The insurance industry as one of the three pillars of the financial sector, is an important force to promote economic development. Since 1980 China resumed the insurance business, the insurance industry has shown a good momentum of sustained and rapid development. With the deepening of enterprise reform in China, the market to accelerate the process of global economic integration, the growing trend of China's entry into the. After WTO, the quantity and quality of China's insurance market competition are further improved, the insurance company, the insurance company's competition intensified between countries. Compared with the developed countries in the world of the insurance industry, the development of the insurance industry in China is still in the initial stage, compared with China's insurance industry is facing weak profitability. Development level is not high, competitiveness is not strong. The capital market of our country after 20 years of development, now standing at the new starting point, waiting for the new development and breakthrough, however These years the domestic capital market downturn, major insurance companies affected by the capital market downturn repeatedly mentioned in the annual report, the company's business growth, investment income decline. China's Insurance Companies in the adverse external environment, to occupy a place in the Chinese and foreign competition, must start from their own, mining potential competitive advantage. Financial management is the core of enterprise management, and as for capital is highly dependent on the insurance industry, is an important pillar of the financial development, how to strengthen the financial management, and tap their own potential, so as to enhance the financial competitiveness, is an important problem that the insurance company should pay attention.
Western scholars on the competitiveness of the early research, the research results have been more and more mature, domestic scholars in the basic research of competitiveness, combined with the theory of financial management, research on financial competitiveness, and achieved certain results. The financial competitiveness is formed in the long process of dynamic management of enterprises, the comprehensive ability of various financial the enterprise's unique resources and capabilities by coordinate together. Put forward the financial competitiveness, will enhance the enterprise's financial management theory to a more important level. At present, the financial competitiveness of enterprises caused widespread concern in academic circles, but the research on financial competitiveness of insurance company is less, its theoretical research mainly in general business, without considering the financial characteristics of the special industry. In addition, in real life, most of China's insurance companies have yet to The financial competitiveness has aroused enough attention. Therefore, it is of great theoretical and practical significance to study the financial competitiveness of the insurance companies.
Two, the purpose of the study
The purpose of this study is as follows:
1., the purpose of this paper is to identify and analyze the competitiveness of insurance companies based on the summary and summary of theoretical research on financial competitiveness of enterprises. Combined with the characteristics of the insurance industry, we build an evaluation index system of financial competitiveness of insurance companies.
Methods 2. this paper analysis as the financial competitiveness of insurance companies by using grey correlation evaluation, in the current stage of China's 4 listed insurance companies were analyzed, aimed at using the quantitative evaluation results to understand the financial competitiveness of listed insurance companies in China, and through the grey correlation coefficient analysis the advantages and shortcomings of financial competitiveness of the insurance company, and put forward the policy advice.
3., through the conclusions of this study, we hope to provide a theoretical reference for policymaking of China's Insurance Regulatory Commission, investor decision-making and insurance company's own financial management.
Three, the main contents and views
The main contents of this paper include the following five parts:
The first chapter is the introduction. From the background and significance of the research, the research route, the research methods and the main contributions and shortcomings, we will introduce the background and the overall framework of the thesis, laying the groundwork for the following writing.
The second chapter is the literature review part. This chapter mainly summarizes the research on the financial competitiveness of enterprises from two aspects, namely, the competitiveness of enterprises and the evaluation of financial competitiveness of enterprises from two aspects, which lay the foundation for the following research.
The third chapter is the theoretical analysis of financial competitiveness of insurance companies. The first section is the analysis of the financial competitiveness theory, strategic management theory, resource allocation theory and enterprise competence theory is the reason of the theory of corporate financial competitiveness and driving factors. The second section is the qualitative analysis of the financial competitiveness of the insurance company, from the characteristics of concept the insurance company, the financial competitiveness of the three aspects of factors which influence the qualitative identification of the financial competitiveness of the insurance company. The third section is the quantitative analysis of the financial competitiveness of the insurance company, through a certain method to establish the evaluation index system of insurance company's financial competitiveness evaluation. The fourth section is based on the three section, combined with the characteristics of the insurance company has completed the construction of financial competitiveness evaluation system of insurance company. This chapter and the third chapter is the theoretical basis of this paper,. The theoretical preparation of the evaluation and analysis of the financial competitiveness of the risk company.
The fourth chapter is the case study part of this paper. The first chapter of China's insurance industry and financial development status were introduced and analyzed. Then, this chapter constructs the evaluation index system of financial competitiveness of listed insurance companies in our country, using the grey correlation analysis method with the presented calculation process of financial competitiveness evaluation of listed insurance companies in China and the calculation results obtained. Through grey correlation ranking can intuitively understand the listed insurance companies in China's financial competitiveness rankings, defects according to grey correlation coefficient of each index can determine the enterprise's financial competitiveness evaluation. Finally, this chapter listed financial competitiveness of insurance companies in China and the results are analyzed in detail based on the financial competitiveness of the insurance company policy recommendations.
The fifth chapter is conclusion. According to the chapter on China's listed insurance companies the evaluation results of the financial competitiveness of insurance company evaluation studies are summarized. At the same time, make the basis of the analysis of limitations in sample selection and evaluation index of the selection, "the outlook for the next research direction.
Four, the main contribution
The main contributions of this paper are shown in the following three aspects:
1. research angle. At present the research on the evaluation of financial competitiveness in our country is mainly based on the general manufacturing industry, the special industry financial industry seldom. This paper from the perspective of insurance industry, the insurance company's financial competitiveness, enriching the evaluation of China's enterprise financial competitiveness, which has a certain guiding significance on the other hand, the financial evaluation of the competitiveness of the insurance industry and other financial industry.
Select the level of 2. indicators. In the selection of financial indicators of competitiveness of insurance companies, although this article draws lessons from the existing research results, but the author through the analysis of the insurance company's annual report, with the insurance supervision and evaluation indicators of international rating agencies, accordingly increasing and deleting, optimize and improve the evaluation index before, so index into the characteristics of the insurance industry, the insurance industry has some characteristics, for the follow-up industry specific financial indicators selection of reference.
The 3. level to construct the evaluation system. This paper constructs the evaluation index system of insurance company's financial competitiveness, considering the financial characteristics of the insurance industry, through the analysis of the specific elements of the financial competitiveness of the insurance company, to explore and improve the evaluation system of financial competitiveness of the existing, rather than take the copy.

【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3;F275

【参考文献】