A财险公司微信公共平台建设方案设计

发布时间：2018-04-11 08:17

本文选题：车险 + 微信　；参考：《首都经济贸易大学》2014年硕士论文

【摘要】：本文的研究主题是A财险公司微信公共平台建设方案设计及其可行性论证。研究目标是探索适合A财险公司发展的微信公共平台发展方案。本文结合“湿世界”理论，基于国内四家财产保险公司微信公共平台的实践经验，结合A财险公司发展地位、发展现状、发展战略、公司资源等，，提出A财险公司微信公共平台设计方案，方案设计围绕方案设计理念、方案设计条件、方案设计的具体内容和方案设计的核心点进行具体阐述，其中方案内容重点对社交化营销模式、承保客户服务模式、理赔服务模式三方面进行具体设计。最后对方案运营中可能出现的问题进行预测，A财险公司微信公共平台运营中可能遇到的问题包括用户消费习惯的培养、用户数据安全性分析、新型社交软件的冲击三方面，并提出了具体应对措施。
[Abstract]:The research theme of this paper is A property insurance company WeChat public platform construction scheme design and feasibility demonstration.The aim of the research is to explore the development plan of WeChat public platform suitable for A property insurance company.This paper combines the "wet world" theory, based on the practical experience of WeChat public platform of four domestic property insurance companies, combined with A property insurance company's development status, development status, development strategy, company resources, etc.The design scheme of WeChat public platform of A property insurance company is put forward. The scheme design revolves around the concept of scheme design, the conditions of scheme design, the concrete content of scheme design and the core point of scheme design.The content of the scheme focuses on the social marketing model, underwriting customer service model, claim service model for the specific design.Finally, the problems that may arise in the operation of WeChat WeChat Public platform are predicted, including the cultivation of user consumption habits, the analysis of user data security, and the impact of new social software.And put forward concrete countermeasures.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F842.3

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