江西财产保险市场拓展策略研究

发布时间：2018-05-10 07:42

本文选题：江西财险 + 市场拓展　；参考：《江西师范大学》2013年硕士论文

【摘要】：我国自恢复保险业务以来，保险业得到了迅猛发展，保险业这一朝阳行业在我国金融体系乃至整个国民经济中的地位日益重要。作为商业保险的重要组成部分之一的财产保险，对保险业及社会经济的发展起着至关重要的作用。近年来，江西财产保险市场整体发展态势良好，各公司业务发展步伐明显加快，，但在发展过程中，各类问题也逐渐显现出来，如保险结构失衡、主体供给不足、竞争方式单一、法规体系缺失等，使江西财产保险未能真正发挥其功效。本文在借鉴国内外财产保险市场发展理论研究成果和实践先进经验的基础上，分析了江西财产保险市场的发展现状及态势，分析了江西财产保险市场拓展的经济环境、政策环境、行业环境及市场环境等，揭示了江西财险市场拓展的制约因素，进而提出江西财产保险市场拓展的策略。本文共分为五个部分：第一部分绪论，介绍了论文的研究背景、研究综述、研究内容、研究方法、研究特色及对相关概念作出界定等；第二部分主要介绍了国内外财产保险市场发展的概况；第三部分从经济、政策、行业、市场等层面对江西财产保险市场拓展的环境进行了分析；第四部分探讨了江西财产保险市场拓展的制约因素；第五部分从促进区域经济发展、优化财险市场环境、培养财险优秀人才、加强同业自律合作、加强社会舆论引导等方面提出了江西财险市场拓展的策略和实现路径。
[Abstract]:Since the resumption of insurance business in China, the insurance industry has been developing rapidly. The rising sun industry of insurance industry has become increasingly important in China's financial system and the whole national economy. As an important part of commercial insurance, property insurance plays an important role in the development of insurance industry and social economy. In recent years, Jiangxi property insurance market as a whole has been developing well, and the business development of various companies has been accelerated obviously. However, in the process of development, various kinds of problems have gradually emerged, such as the imbalance of insurance structure, the insufficient supply of the main body, and the single mode of competition. The absence of laws and regulations makes Jiangxi property insurance fail to play its role. Based on the theoretical research results and practical advanced experience of property insurance market at home and abroad, this paper analyzes the present situation and situation of Jiangxi property insurance market, and analyzes the economic environment of Jiangxi property insurance market development. The policy environment, industry environment and market environment reveal the restrictive factors of Jiangxi property insurance market development, and then put forward the strategy of Jiangxi property insurance market expansion. This paper is divided into five parts: the first part of the introduction, introduced the research background, research review, research content, research methods, research characteristics and the definition of related concepts; The second part mainly introduces the development of property insurance market at home and abroad, the third part analyzes the development environment of Jiangxi property insurance market from the aspects of economy, policy, industry, market and so on. The fourth part discusses the restricting factors of Jiangxi property insurance market development, the fifth part from promoting the regional economic development, optimizing the property insurance market environment, training the excellent talents of property insurance, strengthening the self-discipline cooperation of the industry. Strengthen the guidance of public opinion and other aspects of Jiangxi property insurance market expansion strategy and realization path.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842

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