山东省邮政公司保险业务发展战略研究

发布时间：2018-05-14 14:30

本文选题：山东省邮政公司 + 代理保险　；参考：《山东大学》2013年硕士论文

【摘要】：当前,我国保险业展现出了蓬勃的生机,保险代理机构也需要进行自我调正来适应保险业的发展节奏。在新的形势下,邮政保险如何确定较为适合的发展战略以利用当前良好的发展机遇,应对诸多挑战,从而保持持续、健康、快速发展,是邮政企业必须面对的问题。 20世纪80年代以来,主要的企业战略理论有以环境为基点的经典战略管理理论,以产业(市场)结构分析为基础的竞争战略理论和以资源、能力为基础的核心竞争力理论。论文综合各个战略管理理论的特点,采取先分析企业内、外部环境,再通过确认外部环境中的机遇与威胁、企业自身素质中的优劣势——分析出企业核心竞争力所在,继而确定企业相对于主要竞争对手的竞争地位后,最终选择发展战略的方法。论文将山东省邮政怎样运营保险业务作为主要分析内容,首先论文阐述了国内外邮政代理保险业务,研究了山东邮政代理保险的内外环境及行业环境,通过SWOT的系统分析,充分论述了邮政代理保险企业是如何将劣势转化为优势,在困境中把握契机。与此同时,也为邮政部门如何应对市场危机提出了建议,尽力缓解邮政部门在代理保险业务时遭遇的风险。论文以精细的分析为山东邮政代理保险业务提出了“四部曲”,分别是：第一,实现代理兼业；第二,发展为专业代理；第三,与保险公司互助合作；第四,增设邮政保险公司山东分公司。论文力图经过一系列的研究和发展,参考我国颁布的关于保险业的法律法规,尝试为山东省邮政公司寻找一条高效、迅速、持续的发展渠道,以及有效预防、降低风险、增强保险代理业务专业化的策略,让其发挥特有优势,为邮政保险代理从而争取更多的市场份额,最终将保险代理业务做大、做强,从而推动山东省邮政行业的整体发展。
[Abstract]:At present, the insurance industry of our country has shown vigorous vitality, insurance agencies also need to adjust themselves to adapt to the pace of development of the insurance industry. In the new situation, how to determine a more suitable development strategy to take advantage of the current good development opportunities, to cope with many challenges, so as to maintain a sustained, healthy and rapid development, is the postal enterprises must face the problem. Since the 1980s, the main enterprise strategy theories include the classical strategic management theory based on environment, the competitive strategy theory based on industrial (market) structure analysis and the core competitiveness theory based on resources and ability. This paper synthesizes the characteristics of each strategic management theory, first analyzes the internal and external environment of the enterprise, then by confirming the opportunities and threats in the external environment, and analyzes the advantages and disadvantages of the enterprise's own qualities-analyzes the core competitiveness of the enterprise. Then determine the competitive position of the enterprise relative to the main competitors, and finally choose the method of development strategy. This paper mainly analyzes how Shandong Post operates insurance business. Firstly, the paper expounds the domestic and foreign postal agency insurance business, studies the internal and external environment and industry environment of Shandong postal agency insurance, and analyzes the system by SWOT. This paper fully discusses how the postal agency insurance enterprises turn their inferiority into advantages and grasp the opportunity in the predicament. At the same time, it also provides suggestions on how to deal with the market crisis and tries to mitigate the risks encountered by the postal authorities in acting as insurance agents. The paper puts forward the "four steps" for Shandong postal agency insurance business by careful analysis, which are: first, to realize concurrent agency; second, to develop into professional agent; third, to cooperate with insurance company; fourth, to cooperate with insurance company; Additional postal insurance company Shandong Branch. After a series of research and development, referring to the laws and regulations on insurance issued by our country, this paper tries to find an efficient, rapid and sustainable development channel for Shandong Post Company, as well as effective prevention and risk reduction. The strategy of strengthening the specialization of insurance agency business, giving full play to its unique advantages, striving for more market share for postal insurance agent, finally making insurance agency business bigger and stronger, thus promoting the overall development of postal industry in Shandong Province.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.3

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