太平人寿保险有限公司发展战略研究

发布时间：2018-06-16 13:51

本文选题：太平人寿 + 人寿保险　；参考：《兰州理工大学》2013年硕士论文

【摘要】：在经济发展程度与日俱增的中国市场环境中,市场开放度随着中国加入世界贸易组织后逐渐提高,保险业的对外开放也进入了一个新的历史发展阶段。保险业的这种变化不仅表现在扩大开放的广度和深度上,还表现在保险业竞争日益激烈的市场格局上。目前,保险市场中参与竞争的主体越来越多,都在积极地扩张经营规模来谋求更大的市场份额,行业寡头垄断的特征十分明显。面对这样的现状,太平人寿保险公司要及时根据自身内部条件的变化,制定适应新环境的有效战略,通过树立以盈利能力为核心的经营理念,为公司的未来争取更大的发展空间。基于此,本文在探讨国内外学者相关战略管理理论的基础上,通过对太平人寿保险公司宏观环境的分析、竞争对手的分析以及内部条件的分析,得出太平人寿保险公司的发展战略。具体结论如下：太平人寿保险公司发展目标定位是：继续坚持“用心经营、诚信服务”的经营理念和“诚信、专业、价值”的企业文化；坚持专业化和精品化发展,培育公司核心竞争力；坚持效益优先、合规经营。太平人寿保险公司的主要优势主要体现在：公司体制灵活；销售网络广泛；管理创新；产品创新能力强。然而,人才流失率较高；品牌知名度一般；缺乏高级管理人才是太平人寿保险公司存在的的主要劣势。太平人寿保险公司的发展机会主要有：市场增长快,进入转型期；中国经济的持续增长；市场经济建设富有成效；经济金融全球一体化。其面临的威胁是：市场竞争激烈,新的进入者多；行业第一集团寡头垄断的趋势增强；人寿保险政策环境变化的威胁。面对当前的状况,太平人寿保险公司应当采取扭转型战略并具体做好以下五个方面的工作：市场开发策略；产品创新策略；服务策略；品牌策略；人力资源策略。
[Abstract]:With the increasing economic development of China's market environment, the market openness has gradually increased with China's accession to the World Trade Organization, and the opening up of the insurance industry has entered a new historical development stage. The change of insurance industry is not only reflected in the breadth and depth of opening up, but also in the increasingly competitive market pattern of insurance industry. At present, there are more and more subjects participating in the competition in the insurance market, all of them are actively expanding their business scale to seek a larger market share, and the characteristics of oligopoly in the industry are very obvious. Faced with such a situation, Taiping Life Insurance Company should promptly formulate an effective strategy to adapt to the new environment according to the changes in its own internal conditions, and establish a business philosophy with profitability as the core. For the future of the company to strive for greater space for development. Based on this, this paper discusses the domestic and foreign scholars on the basis of strategic management theory, through the analysis of Taiping Life Insurance Company's macro environment, competitors' analysis and internal conditions analysis. Draw the development strategy of Taiping Life Insurance Company. The specific conclusions are as follows: the development goal of Taiping Life Insurance Company is to continue to adhere to the business philosophy of "managing with heart and serving in good faith" and the corporate culture of "honesty, specialty and value", and to persist in the development of specialization and fine products. Cultivate the core competitiveness of the company; adhere to efficiency priority, compliance management. The main advantages of Taiping Life Insurance Company are: flexible company system, wide sales network, management innovation and strong product innovation ability. However, the talent turnover rate is high, the brand popularity is general, and the lack of senior management talent is the main disadvantage of Taiping Life Insurance Company. The development opportunities of Taiping Life Insurance Company are as follows: the rapid growth of the market and the transition period; the sustained growth of the Chinese economy; the fruitful construction of the market economy; and the global integration of economy and finance. The threats are: fierce market competition, more new entrants; the trend of oligopoly in the first group of industries; and the threat of changes in the policy environment of life insurance. Facing the current situation, Taiping Life Insurance Company should adopt a twisting strategy and do a good job in the following five aspects: market development strategy; product innovation strategy; service strategy; brand strategy; human resources strategy.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F842.3

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