互联网信息技术在保险营销中的运用
发布时间：2018-08-08 22:00
【摘要】：互联网信息技术的高度发展也同时带来了信息化的产业链。随着近年大量的网络平台的建立,互联网进入了蓬勃式发展的新情境,厂家拥有比以往更加高效、快捷、方便的销售平台。根据互联网产业链的蓬勃发展,消费者也进入到一个更加方便、个性化的消费平台。面对如此挑战,如何建立合理、高效的营销新模式是每个企业最为重要的课题。
[Abstract]:The high development of Internet information technology also brings information industry chain at the same time. With the establishment of a large number of network platforms in recent years, the Internet has entered a new situation of vigorous development. Manufacturers have a more efficient, fast and convenient sales platform than ever before. According to the vigorous development of Internet industry chain, consumers also enter a more convenient, personalized consumption platform. In the face of such challenges, how to establish a reasonable and efficient new marketing model is the most important issue for every enterprise.
【作者单位】： 贵州大学经济学院;
【分类号】：TP393.09;F840.3;F274
本文编号：2173168
[Abstract]:The high development of Internet information technology also brings information industry chain at the same time. With the establishment of a large number of network platforms in recent years, the Internet has entered a new situation of vigorous development. Manufacturers have a more efficient, fast and convenient sales platform than ever before. According to the vigorous development of Internet industry chain, consumers also enter a more convenient, personalized consumption platform. In the face of such challenges, how to establish a reasonable and efficient new marketing model is the most important issue for every enterprise.
【作者单位】： 贵州大学经济学院;
【分类号】：TP393.09;F840.3;F274
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1 李峰;互联网信息技术在保险营销中的运用[D];西南财经大学;2013年
，本文编号：2173168
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