华新人寿保险公司绩效管理研究

发布时间：2018-08-20 18:19

【摘要】：随着管理实践的不断演变和发展,绩效管理已经成为许多优秀的公司提升管理水平和业绩的一种有效工具。一个有效的绩效管理体系能够把公司的战略层层传递给员工,并通过绩效评估的过程及结果的有效反馈,促使员工不断进步,成就公司和员工双方的价值提升。本文中,首先介绍和分析了保险行业的特点以及目前面临的各种问题和危机。并以华新人寿保险公司为案例,分析其所处行业和地区的竞争特性、竞争格局,再对保险行业关键竞争要素加以分析,得出案例公司发展的优势竞争资源和能力以及劣势竞争资源和能力。基于以上分析给出准确的公司定位及战略发展方向。然后以平衡记分卡理论为基础,构建企业绩效管理体系。最后介绍如何实施绩效管理,以及考核过程中的具体事项。
[Abstract]:With the continuous evolution and development of management practice, performance management has become an effective tool for many excellent companies to improve their management level and performance. An effective performance management system can transfer the company's strategy layer by layer to the employees, and through the performance evaluation process and the effective feedback of the results, to promote the continuous progress of employees, and achieve the value of both the company and employees. In this paper, the characteristics of the insurance industry and the current problems and crises are introduced and analyzed. Taking Huaxin Life Insurance Company as an example, this paper analyzes the competitive characteristics and competition pattern of the industry and region in which it is located, and then analyzes the key competitive elements of the insurance industry. The advantage and ability of the development of the case company and the inferior competition resource and ability are obtained. Based on the above analysis, the accurate positioning and strategic direction of the company are given. Then, based on the balanced scorecard theory, the enterprise performance management system is constructed. Finally, it introduces how to implement performance management, as well as the specific items in the appraisal process.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F842.3

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