A人寿保险公司广西分公司员工忠诚度培养研究
发布时间：2018-09-01 06:37
【摘要】：中国古代儒家文化精华是现代人力资管理论的雏形,“得人心者得天下”。人是最有价值的生产力,操作设备、设计模型、财务风险控制等等生产中的每一项工作都靠人来完成,人在这些过程中发挥着主动创造作用,每一个环节都对整个生产效益贡献着价值。 中国保险业经历了30多年的快速发展,2013年步入了一个崭新的发展阶段。截止2012年9月底,保险业资产总额68999亿元,市场主体日渐增多,市场结构逐步优化,保险在国民经济和社会生活中发挥越来越重要的作用。 保险业迅速成成长的同时,更应关注保险业发展的质量,关心消费者信心的建立,而这一切保险活动都与广大的保险从业人员紧密相联。近年来,人才的频繁流动已成为中国保险行业发展的瓶井,如何留住人才,用好人才,成为保险企业发展过程中必须面对和处理好的问题。 通过对影响保险公司员工忠诚度因素的培养研究,证明员工忠诚度培养能有效的降低企业人员流失率,为企业留住有能力的人才,“以人为本”是组织文化的核心与灵魂,员工忠诚度是员工职业道德的核心,是员工职业操守的灵魂。 本文研究以A人寿保险公司广西分公司为研究对象,并以公司员工忠诚度为研究切入点,结合国内外有关企业员工忠诚度的相关理论,分析A人寿保险公司广西分公司的员工忠诚度与人员流失现状的关系；通过加强员工忠诚度的培养降低人员离职风险。根据影响忠诚度因素总结培养员工忠诚度的策略,提出实施策略的保障措施。
[Abstract]:The essence of ancient Chinese Confucian culture is the embryonic form of modern human resource management theory. People are the most valuable productive forces, operating equipment, designing models, financial risk control and so on in the production of each job is done by human beings, people play a creative role in these processes, Each link contributes value to the whole production benefit. China's insurance industry has experienced more than 30 years of rapid development, in 2013 has entered a new stage of development. Up to the end of September, 2012, the total assets of insurance industry are 6.8999 trillion yuan, the market main body is increasing day by day, the market structure is optimized step by step, and insurance plays an increasingly important role in the national economy and social life. At the same time, the insurance industry should pay more attention to the quality of insurance development and the establishment of consumer confidence, and all these insurance activities are closely related to the vast number of insurance practitioners. In recent years, the frequent flow of talents has become a bottle well for the development of China's insurance industry. How to retain and make good use of talents has become a problem that must be faced and dealt with in the process of development of insurance enterprises. Through the research of influencing factors of employee loyalty in insurance company, it is proved that employee loyalty training can effectively reduce the turnover rate of enterprise personnel and retain competent talents for enterprises. "People-oriented" is the core and soul of organizational culture. Employee loyalty is the core of employee's professional ethics and the soul of employee's professional ethics. This paper takes Guangxi Branch of A Life Insurance Company as the research object, takes employee loyalty as the starting point, and combines the related theories of employee loyalty at home and abroad. This paper analyzes the relationship between employee loyalty and staff turnover in Guangxi Branch of A Life Insurance Company, and reduces the turnover risk by strengthening the cultivation of employee loyalty. According to the factors of influencing loyalty, the strategies to cultivate employee loyalty are summarized, and the guarantee measures are put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F842.3
本文编号：2216410
[Abstract]:The essence of ancient Chinese Confucian culture is the embryonic form of modern human resource management theory. People are the most valuable productive forces, operating equipment, designing models, financial risk control and so on in the production of each job is done by human beings, people play a creative role in these processes, Each link contributes value to the whole production benefit. China's insurance industry has experienced more than 30 years of rapid development, in 2013 has entered a new stage of development. Up to the end of September, 2012, the total assets of insurance industry are 6.8999 trillion yuan, the market main body is increasing day by day, the market structure is optimized step by step, and insurance plays an increasingly important role in the national economy and social life. At the same time, the insurance industry should pay more attention to the quality of insurance development and the establishment of consumer confidence, and all these insurance activities are closely related to the vast number of insurance practitioners. In recent years, the frequent flow of talents has become a bottle well for the development of China's insurance industry. How to retain and make good use of talents has become a problem that must be faced and dealt with in the process of development of insurance enterprises. Through the research of influencing factors of employee loyalty in insurance company, it is proved that employee loyalty training can effectively reduce the turnover rate of enterprise personnel and retain competent talents for enterprises. "People-oriented" is the core and soul of organizational culture. Employee loyalty is the core of employee's professional ethics and the soul of employee's professional ethics. This paper takes Guangxi Branch of A Life Insurance Company as the research object, takes employee loyalty as the starting point, and combines the related theories of employee loyalty at home and abroad. This paper analyzes the relationship between employee loyalty and staff turnover in Guangxi Branch of A Life Insurance Company, and reduces the turnover risk by strengthening the cultivation of employee loyalty. According to the factors of influencing loyalty, the strategies to cultivate employee loyalty are summarized, and the guarantee measures are put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272.92;F842.3
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