CPIC平顶山财险公司竞争战略研究
发布时间：2018-11-09 08:33
【摘要】：随着经济改革的深化和市场化进程的推进,我国保险行业已经进入到重要的发展阶段。一方面,经过20多年的发展,我国保险行业已经取得长足进步,人们保险意识不断提高、保险市场垄断程度逐渐降低；另一方面,市场竞争激烈程度的提高要求保险公司改变现有的发展模式,将竞争重点转移到产品和服务水平的提高上。与一般企业相区别,保险公司作为经营风险的市场主体,在竞争战略的制定上存在一定的特殊性。因此,如何选择、制定和实施科学合理的竞争战略,成为保险公司经营管理者必须要关注和解决的问题之一。 在结合中外研究现状的基础上,本文首先对平顶山财险公司的内外部竞争环境和资源条件进行了分析。在此基础上开展了SWOT分析,通过结合CPIC总公司竞争战略和指导思想,本文选择和确定了差异化竞争战略。为了保障竞争战略方案的顺利实施,本文从品牌、服务、营销以及人力资源等不同方面制定了具体措施,从而提高平顶山财险公司市场地位与核心竞争力。
[Abstract]:With the deepening of economic reform and the promotion of marketization, China's insurance industry has entered an important stage of development. On the one hand, after more than 20 years of development, China's insurance industry has made considerable progress, people's awareness of insurance has been improved, the degree of monopoly of the insurance market has gradually decreased; On the other hand, the improvement of market competition requires insurance companies to change the existing development model and shift the competition emphasis to the improvement of product and service level. Different from general enterprises, insurance companies, as the main body of business risk, have some particularity in the formulation of competitive strategy. Therefore, how to choose, formulate and implement a scientific and reasonable competitive strategy has become one of the problems that insurance company managers must pay attention to and solve. Based on the present situation of domestic and foreign research, this paper firstly analyzes the internal and external competitive environment and resource conditions of Pingdingshan property Insurance Company. On this basis, SWOT analysis is carried out. By combining the competitive strategy and guiding ideology of CPIC head office, this paper selects and determines the differentiated competitive strategy. In order to ensure the smooth implementation of competitive strategy, this paper formulates specific measures from different aspects, such as brand, service, marketing and human resources, so as to improve the market position and core competitiveness of Pingdingshan property Insurance Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F842.3
本文编号：2319897
[Abstract]:With the deepening of economic reform and the promotion of marketization, China's insurance industry has entered an important stage of development. On the one hand, after more than 20 years of development, China's insurance industry has made considerable progress, people's awareness of insurance has been improved, the degree of monopoly of the insurance market has gradually decreased; On the other hand, the improvement of market competition requires insurance companies to change the existing development model and shift the competition emphasis to the improvement of product and service level. Different from general enterprises, insurance companies, as the main body of business risk, have some particularity in the formulation of competitive strategy. Therefore, how to choose, formulate and implement a scientific and reasonable competitive strategy has become one of the problems that insurance company managers must pay attention to and solve. Based on the present situation of domestic and foreign research, this paper firstly analyzes the internal and external competitive environment and resource conditions of Pingdingshan property Insurance Company. On this basis, SWOT analysis is carried out. By combining the competitive strategy and guiding ideology of CPIC head office, this paper selects and determines the differentiated competitive strategy. In order to ensure the smooth implementation of competitive strategy, this paper formulates specific measures from different aspects, such as brand, service, marketing and human resources, so as to improve the market position and core competitiveness of Pingdingshan property Insurance Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F271;F842.3
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，本文编号：2319897
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