我国互联网保险的发展基
发布时间：2018-11-18 22:00
【摘要】：互联网保险是互联网金融的重要组成部分,文章从需求、技术、政策等方面分析总结了我国互联网保险业的发展基础;依据宣传网络化、销售网络化、业务网络化和企业网络化等特征,将我国互联网保险二十年的发展过程分为萌芽阶段、探索阶段、发展阶段和跃升阶段共四个阶段;基于"S型曲线"理论和"价值链"理论,从发展动力和价值链重构的角度发现互联网保险发展的两大逻辑,并提出了"互联网保险公司网络化的连续统一体理论"。
[Abstract]:Internet insurance is an important part of Internet finance. This paper analyzes and summarizes the development basis of China's Internet insurance industry from the aspects of demand, technology and policy. According to the characteristics of propaganda network, marketing network, business network and enterprise network, the development process of China's Internet insurance in 20 years is divided into four stages: budding stage, exploring stage, developing stage and leaping stage. Based on the theory of "S-curve" and "value chain", this paper finds out the two logics of the development of Internet insurance from the angle of development motive force and value chain reconstruction, and puts forward the theory of continuous unity of Internet insurance company network.
【作者单位】： 中国社会科学院研究生院;
【分类号】：F842
本文编号：2341390
[Abstract]:Internet insurance is an important part of Internet finance. This paper analyzes and summarizes the development basis of China's Internet insurance industry from the aspects of demand, technology and policy. According to the characteristics of propaganda network, marketing network, business network and enterprise network, the development process of China's Internet insurance in 20 years is divided into four stages: budding stage, exploring stage, developing stage and leaping stage. Based on the theory of "S-curve" and "value chain", this paper finds out the two logics of the development of Internet insurance from the angle of development motive force and value chain reconstruction, and puts forward the theory of continuous unity of Internet insurance company network.
【作者单位】： 中国社会科学院研究生院;
【分类号】：F842
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1 房宏君;;关于物质激励和精神激励的连续统一体理论研究[J];科技情报开发与经济;2008年03期
，本文编号：2341390
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