促进河北省商业重大疾病保险发展的调查研究
发布时间：2018-12-11 01:51
【摘要】：随着我国经济的发展,居民对于健康保险的认识逐步加深,这为河北省商业重大疾病保险的发展提供了前提条件。但河北省商业重大疾病保险的认可度和市场占有率仍然较低,关于商业重大疾病保险的调查研究相对较少。本文基于上述现状,设计了调查问卷,从河北省居民对于商业重大疾病保险的认知、满意程度等各角度对该项保险产品进行了调研,收集到河北省各地市问卷共1103份。本文对所收取的调查问卷进行了资料整合与分析,运用SPSS软件对所获数据进行了建模研究及分析。本文的主要结构如下:第一章阐述了研究的背景及选题的意义,对国内外研究现状进行了整理及总结,介绍了本文的研究内容、框架及创新点;第二章阐释了商业重大疾病保险的概念及特征,辨析了商业重大疾病保险与城乡居民大病保险的关系;第三章对河北省商业重大疾病保险的产品与市场情况、行业现状及问卷统计数据进行了分析;第四章对问卷所获数据进行整理归纳,对差异数据使用SPSS软件进行了实证分析;第五章通过上述分析提出关于河北省商业重大疾病保险发展亟待解决的问题,针对问题提出了对策建议,对于调查研究中发现的问题进行了总结,提出强化产品创新、完善重疾险推广渠道、消除居民投保误区、改善增值服务,增强客户黏性等有利于河北省商业重大疾病保险发展的对策建议。
[Abstract]:With the development of China's economy, residents' understanding of health insurance is gradually deepened, which provides a prerequisite for the development of Hebei Province's commercial major disease insurance. However, the acceptance and market share of commercial major disease insurance in Hebei Province are still low, and the investigation and research on commercial major disease insurance are relatively few. Based on the above situation, this paper designs a questionnaire, investigates the insurance product from the aspects of the cognition and satisfaction of the residents of Hebei Province, and collects 1103 questionnaires from various cities and cities in Hebei Province. In this paper, the data collected from the questionnaire are integrated and analyzed, and the data are modeled and analyzed by SPSS software. The main structure of this paper is as follows: the first chapter describes the background of the study and the significance of the topic, summarizes the current research situation at home and abroad, introduces the research content, framework and innovation points of this paper; The second chapter explains the concept and characteristics of commercial major disease insurance, and analyzes the relationship between commercial major disease insurance and urban and rural residents' serious illness insurance. The third chapter analyzes the product and market situation, industry status and questionnaire statistical data of commercial major disease insurance in Hebei province, the fourth chapter summarizes the data obtained from the questionnaire, and makes an empirical analysis on the difference data using SPSS software. Through the above analysis, the fifth chapter puts forward the problems that need to be solved urgently in the development of commercial major diseases insurance in Hebei Province, puts forward some countermeasures and suggestions, summarizes the problems found in the investigation and research, and proposes to strengthen the innovation of products. The countermeasures and suggestions for the development of Hebei Province's commercial major diseases insurance are to improve the channel of heavy disease insurance, eliminate the misunderstandings of residents' insurance, improve the value-added service and enhance the adhesion of customers.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842.684
本文编号：2371637
[Abstract]:With the development of China's economy, residents' understanding of health insurance is gradually deepened, which provides a prerequisite for the development of Hebei Province's commercial major disease insurance. However, the acceptance and market share of commercial major disease insurance in Hebei Province are still low, and the investigation and research on commercial major disease insurance are relatively few. Based on the above situation, this paper designs a questionnaire, investigates the insurance product from the aspects of the cognition and satisfaction of the residents of Hebei Province, and collects 1103 questionnaires from various cities and cities in Hebei Province. In this paper, the data collected from the questionnaire are integrated and analyzed, and the data are modeled and analyzed by SPSS software. The main structure of this paper is as follows: the first chapter describes the background of the study and the significance of the topic, summarizes the current research situation at home and abroad, introduces the research content, framework and innovation points of this paper; The second chapter explains the concept and characteristics of commercial major disease insurance, and analyzes the relationship between commercial major disease insurance and urban and rural residents' serious illness insurance. The third chapter analyzes the product and market situation, industry status and questionnaire statistical data of commercial major disease insurance in Hebei province, the fourth chapter summarizes the data obtained from the questionnaire, and makes an empirical analysis on the difference data using SPSS software. Through the above analysis, the fifth chapter puts forward the problems that need to be solved urgently in the development of commercial major diseases insurance in Hebei Province, puts forward some countermeasures and suggestions, summarizes the problems found in the investigation and research, and proposes to strengthen the innovation of products. The countermeasures and suggestions for the development of Hebei Province's commercial major diseases insurance are to improve the channel of heavy disease insurance, eliminate the misunderstandings of residents' insurance, improve the value-added service and enhance the adhesion of customers.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842.684
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