太平人寿银行保险业务发展战略分析
发布时间：2019-02-15 08:30
【摘要】：银行保险业务在我国经历了10余年的快速发展,成为保险公司三大业务渠道之一。但在业务快速发展的同时也积累了诸多发展中的问题,加之金融市场环境和监管政策的变化,我国的银行保险保费收入近两年持续下滑。在当前国家经济结构调整与转型,国外经济环境复杂多变的情况下,银行保险所面临的外部环境越来越复杂,有利影响和不利影响共存。在这种复杂的背景下,太平人寿要率先突破银行保险发展的困境,甚至抓住机遇成为行业的领先者,就必须在对企业内外因素分析的基础上确立银行保险的发展战略。本论文运用了PEST分析、SWOT分析等分析工具,在分析太平人寿银行保险内外部环境的基础上,总结出公司的优势与劣势,剖析公司面临的机遇和挑战。并在此基础上制订了太平人寿银行保险业务发展战略,提出了具体的实施对策。全文共七个部分。前面三个部分介绍研究的目的意义,银行保险的涵义以及对我国银行保险发展的总结分析。中间两个部分主要介绍了太平人寿银行保险的基本情况,剖析了公司的内外部环境状况,这些为发展战略的提出提供背景资料。后两部分提出了公司业务发展战略和实施方案。太平人寿银行保险如何利用自身的竞争优势,在严峻的竞争环境中取得突破。笔者希望本文能对公司当前发展战略的决策提供一些参考意见,同时也希望对那些中大型非银行系保险公司突破发展的困境起到一定借鉴作用。
[Abstract]:The bancassurance business has experienced the rapid development for more than 10 years in our country, and has become one of the three major business channels of the insurance company. However, with the rapid development of the business and the changes of the financial market environment and the regulatory policy, the insurance premium income of China's bancassurance has continued to decline in the past two years. With the adjustment and transformation of national economic structure and the complex and changeable foreign economic environment, the external environment of bancassurance is becoming more and more complex. In this complicated background, Taiping Life must establish the development strategy of the bank insurance on the basis of the analysis of the internal and external factors of the enterprise in order to break through the plight of the development of the bancassurance and even seize the opportunity to become the leader of the industry. Based on the analysis of the internal and external environment of Taiping Life Insurance Bank, this paper summarizes the advantages and disadvantages of the company and analyzes the opportunities and challenges faced by the company by using PEST analysis, SWOT analysis and other analysis tools. On this basis, the development strategy of Taiping Life Bank's insurance business is formulated, and the concrete implementation countermeasures are put forward. There are seven parts in this paper. The first three parts introduce the purpose and significance of the study, the meaning of bancassurance and the summary and analysis of the development of bancassurance in China. The middle two parts mainly introduce the basic situation of Taiping Life Bank Insurance, analyze the internal and external environment of the company, which provide background information for the development strategy. The latter two parts put forward the company's business development strategy and implementation plan. Taiping Life Bank Insurance how to make use of its competitive advantage in the severe competitive environment to achieve a breakthrough. The author hopes that this paper can provide some reference for the decision of the current development strategy of the company, and at the same time, it also hopes to play a certain reference role in breaking through the predicament of the development of those medium and large non-bank insurance companies.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.3
本文编号：2423152
[Abstract]:The bancassurance business has experienced the rapid development for more than 10 years in our country, and has become one of the three major business channels of the insurance company. However, with the rapid development of the business and the changes of the financial market environment and the regulatory policy, the insurance premium income of China's bancassurance has continued to decline in the past two years. With the adjustment and transformation of national economic structure and the complex and changeable foreign economic environment, the external environment of bancassurance is becoming more and more complex. In this complicated background, Taiping Life must establish the development strategy of the bank insurance on the basis of the analysis of the internal and external factors of the enterprise in order to break through the plight of the development of the bancassurance and even seize the opportunity to become the leader of the industry. Based on the analysis of the internal and external environment of Taiping Life Insurance Bank, this paper summarizes the advantages and disadvantages of the company and analyzes the opportunities and challenges faced by the company by using PEST analysis, SWOT analysis and other analysis tools. On this basis, the development strategy of Taiping Life Bank's insurance business is formulated, and the concrete implementation countermeasures are put forward. There are seven parts in this paper. The first three parts introduce the purpose and significance of the study, the meaning of bancassurance and the summary and analysis of the development of bancassurance in China. The middle two parts mainly introduce the basic situation of Taiping Life Bank Insurance, analyze the internal and external environment of the company, which provide background information for the development strategy. The latter two parts put forward the company's business development strategy and implementation plan. Taiping Life Bank Insurance how to make use of its competitive advantage in the severe competitive environment to achieve a breakthrough. The author hopes that this paper can provide some reference for the decision of the current development strategy of the company, and at the same time, it also hopes to play a certain reference role in breaking through the predicament of the development of those medium and large non-bank insurance companies.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F842.3
【共引文献】
相关期刊论文 前3条
1 颜秉峰;;国际体育保险体系的比较及其对我国的启示[J];武汉体育学院学报;2009年09期
2 仇新忠;;我国银行保险的发展困境与对策[J];时代金融;2009年09期
3 吴娟;钱敏;;彰显银保合作的“协同效应”——基于金融混业经营视角论银行保险深层次发展[J];保险职业学院学报;2009年02期
，本文编号：2423152
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