人保财险宁夏分公司盈利路径研究
发布时间:2019-03-09 17:14
【摘要】:我国财产保险公司起步较晚,经营方式相对比较粗放,盈利能力较差,甚至多为亏损。中国人民财产保险股份有限公司(以下简称“人保财险”)是我国最大的财产保险公司。人保财险宁夏分公司在宁夏产险业市场份额占据绝对优势,但是随着产险市场主体的增多,该公司的市场份额逐步减少,盈利能力大大削弱。查找和分析盈利能力降低的原因,寻找提升盈利能力的对策成为人保财险宁夏分公司最需迫切解决的问题。 本文在对盈利模式和盈利能力的影响因素进行概括的基础上,首先对人保财险宁夏分公司的盈利状况、特点和原因进行了分析,其次对公司的盈利路径存在的问题和原因进行了分析,最后提出通过加强业务管控、对费用进行有效控制、加强内控管理、加强产品和服务创新等措施来提升人保财险宁夏分公司的可持续盈利能力。
[Abstract]:Our country property insurance company starts late, the management way is relatively extensive, the profit ability is poor, even is the loss. China people's property Insurance Company Limited (hereinafter referred to as PICC) is the largest property insurance company in China. PICC Ningxia Branch occupies an absolute advantage in the market share of property insurance industry in Ningxia, but with the increase of the market main body of property insurance, the market share of the company gradually decreases, and the profitability of the company is greatly weakened. It is the most urgent problem for PICC Ningxia Branch to find and analyze the reasons for the decrease of profitability and to find out the countermeasures to improve the profitability of PICC Ningxia Branch. On the basis of summarizing the influence factors of profit model and profitability, this paper firstly analyzes the profit status, characteristics and reasons of PICC Ningxia Branch. Secondly, the paper analyzes the problems and reasons of the profit path of the company. Finally, it puts forward the effective cost control and internal control management by strengthening the business control and control. Strengthen the innovation of products and services to improve the sustainable profitability of PICC Ningxia Branch.
【学位授予单位】:宁夏大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F275;F842.3
本文编号:2437680
[Abstract]:Our country property insurance company starts late, the management way is relatively extensive, the profit ability is poor, even is the loss. China people's property Insurance Company Limited (hereinafter referred to as PICC) is the largest property insurance company in China. PICC Ningxia Branch occupies an absolute advantage in the market share of property insurance industry in Ningxia, but with the increase of the market main body of property insurance, the market share of the company gradually decreases, and the profitability of the company is greatly weakened. It is the most urgent problem for PICC Ningxia Branch to find and analyze the reasons for the decrease of profitability and to find out the countermeasures to improve the profitability of PICC Ningxia Branch. On the basis of summarizing the influence factors of profit model and profitability, this paper firstly analyzes the profit status, characteristics and reasons of PICC Ningxia Branch. Secondly, the paper analyzes the problems and reasons of the profit path of the company. Finally, it puts forward the effective cost control and internal control management by strengthening the business control and control. Strengthen the innovation of products and services to improve the sustainable profitability of PICC Ningxia Branch.
【学位授予单位】:宁夏大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F275;F842.3
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