基于扎根理论模型的跨境电商与跨境物流协同影响因素分析

发布时间：2018-04-02 03:37

本文选题：跨境电子商务　切入点：跨境物流　出处：《产经评论》2017年06期

【摘要】：分析跨境电商与跨境物流协同的影响因素,对拓展相关理论及指导实践活动有重要意义。基于扎根理论质化研究方法和相关文献,通过专家访谈等渠道获取信息资料,借助Nvivo11.0软件辅助文本资料编码,构建跨境电商与跨境物流协同的扎根理论模型,研究影响两者协同的因素。结果表明,影响跨境电商与跨境物流协同的因素有协同环境、协同机制、协同关系、协同能力、协同意愿、个体特征、协同预期等7个主范畴以及26个副范畴。深入剖析各级范畴间的内在作用机理,从改善协同环境支撑、健全协同机制、提升协同能力、营造良好协同关系氛围等方面提出促进协同的策略建议。
[Abstract]:It is of great significance to analyze the influencing factors of cross-border e-commerce and cross-border logistics collaboration in order to expand relevant theories and guide practical activities.Based on the research methods of grounded theory and related literature, and through expert interviews and other channels to obtain information, with the help of Nvivo11.0 software to assist the text coding, build cross-border e-commerce and cross-border logistics collaborative rooted theoretical model.To study the factors that affect the synergy between the two.The results show that there are 7 main categories and 26 sub-categories which affect the coordination between cross-border e-commerce and cross-border logistics, such as collaborative environment, coordination mechanism, synergy relationship, collaborative ability, collaborative willingness, individual characteristics, collaborative expectation, etc.This paper deeply analyzes the internal action mechanism among categories at all levels, and puts forward some suggestions on how to promote coordination from the aspects of improving the support of cooperative environment, perfecting the coordination mechanism, enhancing the coordination ability and creating a good cooperative relationship atmosphere.
【作者单位】：上海工程技术大学管理学院;
【基金】：上海市教育委员会科研创新重点项目“企业二元分销渠道协同管理研究”(项目编号:14ZS151,项目负责人:钱慧敏) 上海工程技术大学研究生科研创新项目“基于DEMATEL方法的我国跨境电商发展影响因素及其对策研究”(项目编号:16KY0343,项目负责人:何江) 2017年上海市哲学社会科学规划一般课题“物流企业‘智慧+共享’模式实现路径研究”(项目编号:2017BGL027,项目负责人:钱慧敏)
【分类号】：F724.6

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