专业市场电商模式转型升级研究

发布时间：2018-04-02 04:22

本文选题：专业市场　切入点：电子商务　出处：《商业经济研究》2017年08期

【摘要】：本文首先分析了专业市场电子商务发展状况和趋势,总体来说我国专业市场电子商务发展仍处于发展中的状态,媒体与电子商务相结合、网络服务提供商规模壮大、产业出现集群化发展、专业市场电商规模较小、电商服务不够完善、企业利用外贸电商平台发展国际贸易成为新的增长点等是其发展的趋势和特点。文章然后总结分析了当前我国专业市场中常见的提供服务、移动、网络社区、网络直销等几种电商模式及各模式存在的问题。最后提出专业市场电商模式转型升级的对策及建议。本文认为可以从以政策保障和规划引导专业市场电子商务发展、加快电子商务基础设施升级、进一步规范网上交易规则、建立专业市场专属电商平台、优化专业市场电商模式、大力建设发展专业市场移动电商模式、大力宣传和推广网商典型这七个方面来实现专业市场电商模式的转型升级。
[Abstract]:This paper first analyzes the development situation and trend of electronic commerce in professional market. Generally speaking, the development of electronic commerce in professional market in our country is still in the state of development. The combination of media and electronic commerce makes the scale of network service providers grow.Industrial cluster development, small scale of professional market e-commerce, inadequate e-commerce services, the use of foreign trade e-commerce platform to develop international trade into a new growth point is the trend and characteristics of its development.Then the article summarizes and analyzes several kinds of e-commerce modes such as providing service, mobile, network community, network direct selling and so on, which are common in the professional market of our country at present, and the problems existing in each mode.Finally, the paper puts forward the countermeasures and suggestions for the transformation and upgrading of the professional market e-commerce model.In this paper, we think that we can guide the development of professional market e-commerce with policy guarantee and planning, speed up the upgrading of electronic commerce infrastructure, further standardize the rules of online trading, set up a special e-commerce platform for professional market, and optimize the mode of professional market ecommerce.In order to realize the transformation and upgrading of the professional market e-commerce model, seven aspects of promoting and popularizing the typical network business model should be vigorously promoted and promoted through the construction and development of the professional market mobile e-commerce model.
【作者单位】：成都航空职业技术学院民用航空服务系;
【分类号】：F724.6

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