基于学生需求分析的《电子商务专业英语》教材评价

发布时间：2018-04-02 09:16

本文选题：电子商务专业英语　切入点：需求分析　出处：《广西师范大学》2016年硕士论文

【摘要】：随着电子计算机与互联网技术的迅速发展和广泛普及,人们的生活也逐渐发生了变化。当基于互联网技术上的电子商务出现时,更是颠覆了人们生活中的传统消费模式。在国际经济贸易的逐步发展中,电子商务专业英语作为专门用途英语的分支近年来也在逐步的发展。为了培养更多的专业人才,电子商务专业英语的学科建设特别是电子商务专业英语的教材建设也十分重要。本文试图通过Hutchinson Waters和McDonough Shaw教材评估相关理论,并结合Hutchinson Waters的需求分析理论对《电子商务专业英语》这本教材进行较系统的评估,旨在回答以下几个问题：(1)电子商务专业学生对于电子商务专业英语这门课程的学习需求和目标需求是什么?(2)《电子商务专业英语》这本教材是否满足学习者的目标需求和学习需求?如果没有,存在什么问题?(3)《电子商务专业英语》这本教材是否满足《大学英语课程教学要求》中的培养目标?(4)对于这本教材的进一步提高是否有进一步的建议?笔者选取了吉林华桥外国语学院电子商务专业大三、大四学生为调查对象,共发放57份问卷,回收问卷57份,全部有效。并对2名电子商务专业英语的教师进行了访谈。研究结果包括以下三个方面：1.学生学习电子商务专业英语的目的主要是为了未来的工作需要,并希望提高英语口语能力。大多数学生都是主动积极的英语学习者,希望课堂有角色扮演之类的活动帮助自己提高口语交际能力。同时,希望学习更多关于商务信函或传真的内容以提高自己的阅读能力,更倾向于通过与客户面对面交流以提高听说能力,期望学习信函写作以及合同翻译以提高写作翻译能力等。2.学生对《电子商务专业英语》教材基本满意。他们认为这本教材可以满足他们在读写技能方面的需求。但是没有很好地满足学生的听说能力的需求。教材的课后练习部分缺少了相关的实践性活动和练习。3.不足之处在于《电子商务专业英语》教材过多的强调了读写方面的内容,缺少听说方面的内容,没有达到《大学英语课程教学要求》的听说能力的培养目标。
[Abstract]:With the rapid development of computer and Internet technology and popularization, people's life has changed gradually. When e-commerce on Internet technology based, is to subvert the traditional consumption patterns in people's lives. In the progressive development of international economy and trade, English electronic commerce as the ESP branch also in the gradual development in recent years. In order to cultivate more talents, discipline construction of e-commerce professional English textbooks especially e-commerce professional English is also very important. This paper attempts to evaluate the related theory by Hutchinson Waters and McDonough Shaw materials, and combined with the Hutchinson Waters needs analysis theory to evaluate the system of English "> professional e-commerce this textbook, aims to answer the following questions: (1) students majoring in electronic commerce for electronic business What is the professional English course of the target needs and learning needs? (2) < English > e-commerce professional whether this textbook satisfy learners target needs and learning needs? If not, what is the problem? (3) < English > e-commerce professional whether this textbook satisfy "College English curriculum requirements of training target in Quentin? (4) for further improvement of this material is a further suggestion? The author selected Jilin Huaqiao Foreign Languages Institute electronic commerce professional junior, senior for the survey, a total of 57 questionnaires were issued, 57 copies of questionnaires, all effective. And 2 e-commerce professional English teachers interviews were carried out. The results include the following three aspects: the electronic commerce specialized English for the purpose of 1. students is mainly for future work, and hope to improve oral English. Most of the students are Active learners hope classroom role play activities such as help improve their oral communication ability. At the same time, want to learn more about the business letter or fax the content in order to improve their reading ability, more inclined to face to face communication with customers to improve the ability of listening, writing and translation of learning in order to improve the contract the writing ability of the students are satisfied with the.2. translation of business English textbook < > Electronic. They think the textbooks can meet their writing skills in reading needs. But there is no good to meet the students' ability of listening and speaking exercises needs. Part of the book the lack of relevant practical activities and exercises of.3. deficiency is the business English textbook < > e too much emphasis on reading and writing aspects, the lack of that content, did not reach the College English Course " The training goal of the listening and speaking ability of teaching requirements.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：H319.3;F7-4

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