跨境电子商务与中小型传统制造商的转型

发布时间：2018-05-16 02:29

本文选题：电子商务 + 中小型传统制造商　；参考：《中国商论》2016年10期

【摘要】：随着信息技术和电子商务的快速发展,跨境电子商务也崭露头角并快速地成长和壮大。跨境电子商务作为电子商务中的一种新兴模式,相比传统的国际贸易来说更加方便快捷。但正由于如此,跨境电子商务中的竞争比国际贸易和传统电子商务中的竞争要更加激烈。本文主要针对传统制造商,他们作为出口跨境电子商务的主要参与者,如何转变自身的思维模式和经营策略,以及如何在如此残酷的环境下生存等问题进行了分析。
[Abstract]:With the rapid development of information technology and e-commerce, cross-border e-commerce is emerging and growing rapidly. Cross-border e-commerce, as a new mode of e-commerce, is more convenient than traditional international trade. But because of this, the competition in cross-border e-commerce is more intense than that in international trade and traditional e-commerce. This paper mainly focuses on the traditional manufacturers, as the main participants in the export cross-border e-commerce, how to change their own thinking mode and management strategy, and how to survive in such a cruel environment.
【作者单位】：湖南农业大学信息科学技术学院;
【分类号】：F724.6;F425

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