苏宁集团电子商务物流模式选择研究

发布时间：2018-05-31 05:12

本文选题：电子商务 + 物流　；参考：《哈尔滨理工大学》2016年硕士论文

【摘要】：随着国民经济的持续增长、高新技术的快速发展以及人们对互联网观念的改观,电子商务已经成为我国的主流经济形势,成为国民经济的组成部分,并融入到各行各业中,为促进我国经济发展发挥着不可替代的作用,电子商务企业通过完善的物流服务提升综合竞争力。目前,电子商务物流业的发展受到了国家和地方政府的重视,相继出台法律法规和标准以规范我国电子商务物流市场,推动我国电子商务物流行业健康发展。因此,物流行业的发展势必与电子商务的普及密不可分,二者相互促进,共同发展,电子商务物流模式的选择对企业发展电子商务具有重要的现实意义。本文主要根据苏宁集团电子商务物流发展现状,基于层次分析的模糊综合评价方法对苏宁集团电子商务物流模式进行选择,并阐述苏宁集团电子商务物流模式选择的保障措施。首先,对苏宁集团电子商务物流现状进行分析,阐述苏宁集团电子商务的现状、电子商务物流现状和需求分析;其次,对苏宁集团电子商务物流模式选择的评价研究。通过阐述苏宁集团电子商务物流模式,构建电子商务物流模式选择的指标体系,进而基于层次分析的模糊综合方法对苏宁集团电子商务物流模式选择进行评价;最后,阐述苏宁集团电子商务物流模式选择的实施策略及保障措施,即从加快信息化建设、培养物流配送人才、监控物流运作过程和完善企业物流规章制度方面提出苏宁集团电子商务物流模式选择的保障措施。
[Abstract]:With the sustained growth of the national economy, the rapid development of high and new technology and the improvement of people's concept of the Internet, e-commerce has become the mainstream economic situation of our country, has become a component of the national economy, and has been integrated into various industries. In order to promote the economic development of our country, e-commerce enterprises promote the comprehensive competitiveness through the perfect logistics service. At present, the development of e-commerce logistics industry has been attached importance to by the national and local governments. Laws, regulations and standards have been issued to regulate the e-commerce logistics market in China, and promote the healthy development of e-commerce logistics industry in China. Therefore, the development of logistics industry is bound to be inseparable from the popularization of e-commerce. The two promote each other and develop together. The choice of e-commerce logistics mode has important practical significance for enterprises to develop e-commerce. In this paper, according to the current situation of Su Ning Group E-commerce logistics development, the fuzzy comprehensive evaluation method based on AHP is used to select the E-commerce logistics model of Su Ning Group, and the safeguard measures of Su Ning Group E-Commerce Logistics Model selection are expounded. First of all, the paper analyzes the current situation of Su Ning Group E-commerce logistics, expounds the current situation of Su Ning Group E-commerce, e-commerce logistics status and demand analysis; secondly, the evaluation of Su Ning Group E-commerce logistics model selection research. Through expounding the Su Ning Group E-commerce logistics model, constructing the index system of E-commerce logistics model selection, and then evaluating the Su Ning Group E-commerce logistics model selection based on the fuzzy synthesis method of AHP. Finally, This paper expounds the implementation strategy and safeguard measures for the selection of logistics mode in e-commerce of Su Ning Group, that is, to speed up the construction of information and train logistics and distribution personnel. In the aspect of supervising logistics operation process and perfecting enterprise logistics rules and regulations, this paper puts forward the safeguard measures of Su Ning group's electronic commerce logistics mode selection.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F252

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