作为体验终端的专卖店

发布时间：2018-07-01 17:51

本文选题：电子商务 + 专卖店　；参考：《中央美术学院》2012年硕士论文

【摘要】：随着工业化发展的成熟,人类已经迈进了消费社会。购物已经不单单是为了满足生活必要的物质需求,而更多成为人们实现自我的精神诉求的一种手段。与此同时,数字媒体的出现,改变了信息的传递和处理方式,也影响着人们社会生活的方方面面。在信息技术的推动下,传统商业也衍生出新的模式：电子商务模式。随着越来越多的消费者通过网络平台进行商品交易,网络成为一种购物的大众化渠道。电子商务技术和大众消费模式相互影响,彼此推进,而线下实体店在应对信息时代商务电子化的趋势式则略显被动。本文以专卖店为切入点,通过对电子商务技术以及电子商务技术对消费者行为影响的研究,分析原有专卖店设计原则在信息时代背景下的变化和发展趋势。
[Abstract]:With the development of industrialization, human beings have entered the consumer society. Shopping is not only to meet the material needs of life, but also to become a means to achieve the spiritual demands of the self. At the same time, the emergence of digital media has changed the way of information transmission and processing, and also affected all aspects of people's social life. Under the promotion of information technology, the traditional business has also derived a new model: electronic commerce model. With more and more consumers trading through the network platform, the network has become a popular shopping channel. E-commerce technology and mass consumption mode affect each other and push forward each other, while offline physical stores are slightly passive in dealing with the trend of electronic commerce in the information age. Based on the research of electronic commerce technology and the influence of electronic commerce technology on consumer behavior, this paper analyzes the change and development trend of the original store design principles under the background of the information age.
【学位授予单位】：中央美术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TU247

【引证文献】