泰国Retro Park公司夜灯足球场所租赁与商业配套研究

发布时间：2018-01-04 05:35

本文关键词：泰国Retro Park公司夜灯足球场所租赁与商业配套研究　出处：《上海外国语大学》2014年硕士论文　论文类型：学位论文

【摘要】：泰国政府努力去鼓励各种年龄段的泰国人加强身体锻炼。为此，，泰国国家旅游和体育发展局在2012年制定了一个目标：预计在未来五年中，鼓励至少五千万泰国人参与更多的体育项目和身体锻炼。这个全面的商业发展目标为Retro Park Co Ltd公司开发相应的新产品和服务提供了保障。该公司是一个社区购物中心的足球租赁公司，它在娱乐和锻炼的同时提供黑光照明。在泰国，因为人气超高的欧洲足球联赛使球员和球迷的数量不断上升，足球成为最受欢迎的体育项目，这也给足球业务方面提供了很大的机遇。该业务将为项目发展，包括项目定位、市场分析、竞争分析、战略管理、财务计划等方面提供指导。
[Abstract]:The government of Thailand has been trying to encourage people of all ages to strengthen their physical exercise. For this reason, Thailand National Tourism and Sports Development Bureau set a goal in 2012: we expect to encourage at least fifty million Thai people to take part in more sports and physical exercises in the next five years.
This comprehensive business development goals for Retro Park Co Ltd company to develop new products and services to provide a guarantee. The company is a community shopping center football rental company, providing black lighting in entertainment and exercise at the same time. In Thailand, because the number of high popularity of the European Football League to players and fans the rising football has become the most popular sport, it also gives the football business provides a great opportunity for development. The business of the project, including project positioning, market analysis, competitive analysis, strategic management, financial planning and other aspects to provide guidance.

【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F719

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