温心之家商业计划书
发布时间：2021-07-01 16:07
甜蜜的家是一种新式的自主设计与制作的甜点餐厅,它可以让客户创造和选择自己的甜点风格。餐厅地点定在泰国曼谷市Praram 9区。甜蜜家的甜点结合了西方甜点的特点和泰国当地特色的水果和草药成分。C&DIY餐厅的商业模式和产品代表了甜品行业发展的新趋势,它让客户可以有更多的选择。本研究的目的是发掘泰国甜品市场的商业运作的机会,并估计投资项目的可行性,提供业务运营的方法。研究指出,那些更致力于产品稳定性的策略会更有利于实现管理的成功,获得竞争优势。鉴于市场计划,长期的Marketing mix 7ps会被消费者和商业目标接受并满足。本商业计划运用SWOT方法分析了当前市场现状与外界因素,进而明晰了投资和运营成功失败的可能性。本论文基于对消费者行为和投资结构的分析,列出了商业运行模式,管理策略以及市场营销计划,并对,以便未来做出正确的决策,从而实现商业计划目标。
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：83 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter 1 Introduction
1.1 Background
1.2 Current status
1.3 Research implications
1.3.1 Theoretical implications
1.3.2 Practical implications
1.4 Research contents and methods
1.4.1 Research contents
1.4.2 Research methods
Chapter 2 Literature Review
2.1 The global bakery market
2.2 Models of the business (Porter's five force)
2.3 Application of the relevant models (SWOT)
Chapter 3 Introduction of the Company
3.1 Visions & Missions
3.2 Business appearance
3.3 Product and service of the business
3.4 Implementation plans and timing before business start
Chapter 4 Situation Analysis
4.1 External environmental analysis
4.1.1 Porter's five force
4.2 Internal environmental analysis
4.3 SWOT analysis
Chapter 5 Market Plan
5.1 Consumer behavior
5.2 Segmentation, Target, and Positioning
5.3 Market strategies
Chapter 6 Operation Management
6.1 Management team
6.2 Human resource management
6.3 Operational management
6.4 Production planing
Chapter 7 Financial Plan and Project Risk Analysis
7.1 Start-up funding
7.1.1 Source of funding
7.1.2 Investment cost
7.1.3 Annual revenue
7.1.4 Cost estimation
7.1.5 General and admin expense
7.1.6 Profit and Loss statement
7.1.7 3 Cases of Business estimation
7.2 The project risk analysis
7.3 Key success factors
7.4 Back up plan for the business
Chapter 8 Conclusion
8.1 Main research conclusions
8.2 Limitations and future research directions
References
Appendix
本文编号：3259447
【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校
【文章页数】：83 页
【学位级别】：硕士
【文章目录】：
Acknowledgement
摘要
Abstract
Chapter 1 Introduction
1.1 Background
1.2 Current status
1.3 Research implications
1.3.1 Theoretical implications
1.3.2 Practical implications
1.4 Research contents and methods
1.4.1 Research contents
1.4.2 Research methods
Chapter 2 Literature Review
2.1 The global bakery market
2.2 Models of the business (Porter's five force)
2.3 Application of the relevant models (SWOT)
Chapter 3 Introduction of the Company
3.1 Visions & Missions
3.2 Business appearance
3.3 Product and service of the business
3.4 Implementation plans and timing before business start
Chapter 4 Situation Analysis
4.1 External environmental analysis
4.1.1 Porter's five force
4.2 Internal environmental analysis
4.3 SWOT analysis
Chapter 5 Market Plan
5.1 Consumer behavior
5.2 Segmentation, Target, and Positioning
5.3 Market strategies
Chapter 6 Operation Management
6.1 Management team
6.2 Human resource management
6.3 Operational management
6.4 Production planing
Chapter 7 Financial Plan and Project Risk Analysis
7.1 Start-up funding
7.1.1 Source of funding
7.1.2 Investment cost
7.1.3 Annual revenue
7.1.4 Cost estimation
7.1.5 General and admin expense
7.1.6 Profit and Loss statement
7.1.7 3 Cases of Business estimation
7.2 The project risk analysis
7.3 Key success factors
7.4 Back up plan for the business
Chapter 8 Conclusion
8.1 Main research conclusions
8.2 Limitations and future research directions
References
Appendix
本文编号：3259447
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