S包装有限公司发展战略研究

发布时间：2017-12-27 07:31

本文关键词：S包装有限公司发展战略研究　出处：《内蒙古大学》2014年硕士论文　论文类型：学位论文

【摘要】：包装业是国民经济和社会发展的物质基础,包装是商品流通和销售不可或缺的“外衣”。纸包装成本低,可回收再利用,无环境忧患,自问世以来,一直都是包装行业的龙头产品,有着很好的发展前景。近年来国际资本不断涌入,国内许多企业进入资本市场后快速扩张,从而不断抢占中小企业的市场份额。“十二五”期间我国纸包装行业已进入筛选整合阶段,行业集中度将持续提升,做大做强将成为行业发展的方向,业内中小企业怎么办?S包装有限公司是从事纸包装生产九年,经过艰难的创业发展之路,发展成为在国内有一定知名度的中型包装企业,目前也处于“不进则退”的尴尬时期,努力进取有扩张规模、做大做强的战略机遇；小富即安、墨守成规有被边缘化的危机。因此研究和制定切实可行的公司发展战略已迫在眉睫。本文运用战略管理研究的基本分析模型和方法,对S包装公司发展面临的外部环境、内部资源及主要业务能力进行了较为全面、系统的分析,确立了“牛奶包装产品先行立足,后续产品跟进图发展”的公司发展经营方向。通过本文研究,建议利用现有生产组织优势,采用低成本、快速扩张战略跨区域发展,据市场需求,丰富产品结构,更新营销理念,拓展客户资源,跨区域、多渠道发展,努力提高公司的规模效益；同时,制定了合理的战略实施保障措施。
[Abstract]:Packaging industry is the material basis of the national economy and social development, and packaging is an indispensable "coat" for the circulation and sale of goods. Paper packaging costs low, recyclable and reuse, no environmental problems, since the world, has been the leading product of the packaging industry, has a very good prospects for development. With the continuous influx of international capital in recent years, many domestic enterprises have expanded rapidly after entering the capital market, and thus constantly seize the market share of small and medium-sized enterprises. "12th Five-Year" during the paper packaging industry in China has entered the selection stage of integration, industry concentration will continue to improve, and will become the development direction of the industry, the industry of small and medium-sized enterprises do? S Packaging Co. Ltd. is engaged in the paper packaging production for nine years, after a difficult business development road, developed into a medium-sized packaging enterprises well-known in China, are now in or out of embarrassment, and strive to forge ahead with the expansion of the scale, bigger and stronger strategic opportunities; in content, will be marginalized. Therefore, it is imminent to study and formulate practical strategy for the development of the company. The basic analysis model and method of strategic management based on the external environment, internal resources and the main business facing S packaging company development are analyzed systematically and comprehensively, and established the "milk packaging products based on the direction of the development of the company business in advance, follow up follow-up product development plans". This paper recommends the use of existing production advantages, the rapid expansion of the cross regional development strategy with low cost, according to market demand, rich product structure, update the marketing idea, expand customer resources, cross regional, multi channel development, and strive to improve the scale efficiency of the company; at the same time, to develop a reasonable strategy implementation safeguard measures.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8

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