全球价值链下波司登的国际化模式研究

发布时间：2018-01-01 22:16

本文关键词：全球价值链下波司登的国际化模式研究　出处：《苏州大学》2014年硕士论文　论文类型：学位论文

【摘要】：由于国际分工的日益加深，越来越多的企业注意到了构建全球价值链的重要性，通过全球价值链，，各个国家不同层次的企业都能在世界上占有一席之地。本文首先介绍了全球价值链的类型、治理模式和企业进入国际市场的方式。并在理论回顾和文献综述的基础上，得出五种不同嵌入全球价值链的方式。其次研究了服装业价值链的表现形式和利润分配，认为品牌商、采购代理商、零售商是服装业全球价值链中的关键角色，而中国服装业总体仍处在全球价值链的低端环节，受制于发达国家。中国服装业主要通过代工方式、并购方式、战略合作方式嵌入全球价值链。再次，本文结合上述理论分析，对中国羽绒服行业龙头企业波司登集团的国际化的三个阶段进行了剖析，认为波司登嵌入全球价值链的特点是品牌先行、基于代工、渠道跟进、合作双赢。最后，对波司登在嵌入全球价值链中存在的不足提出了建议，应该通过加强文化建设、采用轻资产模式、加强设计创新等途径向价值链的主导者转变。
[Abstract]:Due to the deepening of international division of labor , more and more enterprises have noticed the importance of constructing global value chain . Through the global value chain , enterprises with different levels can occupy a place in the world . This paper first introduces the types of global value chain , the mode of governance and the way enterprises enter the international market . On the basis of theoretical reviews and literature review , five different ways of embedding global value chains are drawn . Secondly , the expression and profit distribution of garment industry ' s value chain is studied . It is believed that the brand quotient , the purchasing agent and the retailer are the key players in the global value chain of the garment industry , while China ' s clothing industry is still at the low end of the global value chain . Thirdly , based on the analysis of the above theory , this paper analyzes the three stages of the internationalization of the Bosideng Group , the leading enterprise of down - down garment industry in China , and believes that the characteristic of the embedded global value chain is that the brand is first , based on agent , channel follow - up and cooperation win - win . Finally , suggestions are put forward on the shortage of the Bourgeoden in the embedded global value chain . Finally , we should strengthen the cultural construction , adopt the light asset model , strengthen the design innovation and other ways to transform the leading people of the value chain .

【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86

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