海科企业文化建设与管理研究

发布时间：2018-01-02 04:36

本文关键词：海科企业文化建设与管理研究　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：迈入21世纪，这个知识经济引导的时代，企业之间的竞争已经从单一的产品及服务的竞争全面升级为人才的竞争，而营造出一个能够培养人才，并使人才充分发挥潜力的氛围，就是我们所说的企业文化。企业文化这个词已经成为了商业生活中最抽象、用得最多，也最容易被误解的词汇，业界有大量的著作试图研究并解释企业文化。每个企业都有自身不同的特点，所以在建设企业文化时，需要结合企业的实际情况，制定企业文化建设方案，最终拥有企业自身的与众不同的DNA基因。中国作为一个新兴的发展中国家，中国的企业在企业文化建设与管理等方面与国际先进水平有较大差距，形势严峻，对中国企业的管理者们提出了新的挑战。企业经常面临新的任务、新的形势、新的机遇和全新的挑战，要想在激烈的市场竞争中胜出，实现企业的持续发展，就必须建立“文化管企业、兴企业”的理念。海科公司是以石油炼制为主的大型民营石油化工企业，跟所有伟大的企业一样，海科公司对于企业文化建设及企业文化管理也是不遗余力，因为企业充分意识到，，未来企业的竞争是企业文化的竞争，而不仅仅是人才的争夺。本文旨在以采用调查分析方法对海科公司企业文化建设与管理进行探究，打造符合海科公司的企业文化。通过研究海科公司企业文化的现状，发现了一些建设及管理的问题，为此，文章从企业文化的传播渠道、文化落地及文化考核等方面提出了相应的对策。为海科公司进行企业文化建设与管理提供支持。
[Abstract]:In twenty-first Century, the guide of knowledge economy era, the competition between enterprises has changed from product and service single competition comprehensive upgrade to the talent competition, and create a talent to cultivate talent and make the full potential of the atmosphere, is what we call the corporate culture. The corporate culture has become the business life of the most abstract, most used, most easily misunderstood words, the industry has a lot of work to study and explain the enterprise culture. Every enterprise has its own characteristics, so in the construction of enterprise culture, combined with the actual situation of enterprise, make the enterprise culture construction project, finally have their own out of the ordinary DNA gene.
As a newly developing developing country, Chinese enterprises have great gap with the advanced international level in terms of corporate culture construction and management. The situation is severe, which poses new challenges for Chinese managers.
Enterprises often face new tasks, new situation, new opportunities and new challenges, in order to win in the fierce competition in the market, to achieve the sustainable development of enterprises, it is necessary to establish a "cultural enterprise, and the enterprise" concept. The company is a large private oil in the oil refining of chemical enterprises like all great enterprises, the company is also spare no effort to Haike the construction of enterprise culture and the enterprise culture management, because companies are fully aware of the future competition is the competition of the corporate culture, not just talent. This paper aims to use survey methods to explore the construction of enterprise culture and management company to build with science. In the corporate culture.
Through investigating the status quo of Haike corporate culture construction and management, found some problems, therefore, this article from the enterprise culture communication channels, and puts forward the corresponding countermeasures of landing culture and cultural appraisal. The company provides support for Haike construction and management of enterprise culture.

【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F426.722

【共引文献】