基于产业链的铁路车轮行业的纵向控制研究

发布时间：2018-01-06 08:17

本文关键词：基于产业链的铁路车轮行业的纵向控制研究　出处：《东南大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,我国经济保持了快速增长的趋势,我国的经济总量已先后超越英国、德国、日本等发达国家,一跃成为仅次于美国的世界第二大经济体。伴随着经济的快速发展,我国的产业布局和结构也日趋完善和稳定,关乎国民经济发展的大多数产业都得到不同程度的发展。同时,当前我国电讯、电子、建筑、机械、冶金、铁路等诸多产业中,以钢铁工业为基础,铁道产业发展为依托的特定工业领域——铁路机车车轮产业,日渐引起学术界和实践领域的关注。然而,随着前苏联的解体以及东欧剧变,经济全球化、一体化的进程逐步加快,世界产业结构面临重新调整、升级和战略转移。市场竞争日益激烈,全球经济市场逐渐由卖方市场转向买方市场,消费需求转向多样化、柔性化和个性化,产品的目标市场划分越来越细。企业如何在保持原有大规模生产成本和速度优势的同时,提供实质的个性化产品和服务,已经成为企业管理领域的重要课题。正是在这样的时代环境和企业实践背景下,在铁路机车车轮产业面对越来越多的细分市场的情形下,本文提出基于产业链视角的我国铁路机车车轮产业实行大规模控制的产业纵向控制研究课题。本文首先对几个重要理论(产业链理论、垄断竞争理论、差异化理论、大规模定制理论)进行了相关的文献回顾、归纳和总结。其次,本文对我国铁路机车车轮行业发展的历史演进进行了归纳,将其划分为启蒙萌芽期、蹒跚起步期、快速成长期和高速成熟期四个阶段,并在此基础上探析我国铁路机车车轮行业的现状。接着,本文对铁路车轮产业进行全产业链分析,基于PEST模型和钻石理论模型探析了铁路车轮产业宏观环境和企业发展环境；同时,就铁路车轮产业的纵向控制动因、发展模式和效应提供了理论指导。最后,本文以国内铁路机车车轮行业中的Railteco公司为案例研究对象,深入剖析了该企业在产业链中的优势、劣势、威胁和机会,尝试性提出我国铁路车轮行业的主要战略思想和未来发展方向。
[Abstract]:Since the reform and opening up, China's economy maintained a rapid growth trend, China's economy has overtaken the UK, Germany, Japan and other developed countries, has become the world's second largest economy after the United States. With the rapid development of economy, industrial layout and structure of our country is becoming more and more perfect and stable, most of the industry to promote the development of national economy have been developed in different degree. At the same time, China telecommunications, electronics, construction, machinery, metallurgy, railway and other industries, in the iron and steel industry as the foundation, the railway industry development according to the specific industry support of railway locomotive wheel industry, increasing attention from both academic and practical fields however, with the disintegration of the former Soviet Union and Eastern Europe, the economic globalization, the integration process gradually accelerate the industrial structure of the world is facing restructuring, transfer and upgrade strategy of market competition. The intensification of the global economic market gradually from a seller's market to buyer's market, the demand for diversified, flexible and personalized, target market segmentation of the product become more fine. How to maintain the original enterprise mass production cost and speed advantage at the same time, to provide substantive personalized products and services, has become an important topic in the field of enterprise management. It is in this era of environment and enterprise practice background in locomotive wheel industry face more and more segments of the market situation, this research longitudinal control industry chain from the perspective of China's railway locomotive wheel industry based on the implementation of large-scale industrial control. Firstly, several important theories (the theory of industrial chain, theory the difference, monopolistic competition theory, the theory of mass customization) were related to the literature review, and summarized. Secondly, this paper on China's railway The historical evolution of the development of locomotive wheel industry is summarized, which is divided into enlightenment period, a starting period, rapid growth period and high mature stage four stages, current situation and on the basis of China's railway locomotive wheel industry. Then, this paper carries on railway wheel industry analysis of the whole industry chain, the macro environment the railway wheel industry and enterprise development environment based on PEST model and diamond model analysis; at the same time, the vertical control motivation of railway wheel industry, provides a theoretical guidance for the development mode and effect. Finally, based on the domestic railway locomotive wheel industry in Railteco company as a case study, analyzes the advantages of the enterprises in the in the chain of weaknesses, threats and opportunities, try to put forward China's railway wheel industry mainly strategic thinking and development direction in the future.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.4

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