滨化股份的发展战略研究

发布时间：2018-01-06 08:24

本文关键词：滨化股份的发展战略研究　出处：《上海外国语大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着近几年经济的飞速发展，，中国已经成为名符其实的世界化学工厂。尤其是在氯碱行业，两大主要产品－烧碱和聚氯乙烯的产能已经位列全球第一。然而，在产能迅速扩张的同时又出现了低端产品供大于求、而高端产品仍旧需要依赖进口的市场状况。氯碱行业产品结构的矛盾日益凸显。目前国内多数企业的生存主要依靠通用型聚氯乙烯的生产和销售。随着粗放式的产能扩张，进一步加剧了国内市场的价格竞争，但另一方面对于下游行业不断细分和丰富的需求却不能给予满足，大部分的特殊品种聚氯乙烯仍旧依赖进口。滨化股份公司具有四十多年烧碱和环氧丙烷的生产经验，是全国最早生产油田助剂的厂商之一。目前，公司已发展成为我国最大的环氧丙烷及油田助剂供应商、国内最大的三氯乙烯供应商以及行业领先的具有循环一体化生产能力的烧碱产品生产商。本文研究并论述了滨化股份总体战略、业务战略和职能战略三个层面应如何改变并适应外部环境的变化。总体战略方面，本文参考了广为认可的企业愿景与使命的相关理论，为滨化股份设计出了适合其自身情况的以科技研发为手段，以国际市场为舞台，以全球行业中具有自身特色的目标为发展战略；业务战略方面，本文论述了滨化股份应如何进行产品线的调整、如何安排其外部投资战略和扩大研发部门的职能及作用；职能战略方面，本文论述了滨化股份应如何对内部架构进行调整并讨论了执行企业总体战略和业务战略的路径和方法。
[Abstract]:With the rapid development of economy in recent years , China has become the world chemical factory in the world . Especially in chlor - alkali industry , the production capacity of two major products - caustic soda and polyvinyl chloride has become the world ' s first . However , high - end products still need to depend on the market situation of import . However , the contradiction between the product structure of chlor - alkali industry is increasingly prominent . At present , most enterprises in China rely mainly on the production and sale of universal polyvinyl chloride . Binhua Co . , Ltd . has more than 40 years of production experience of caustic soda and propylene oxide . It is one of the earliest manufacturers to produce oilfield auxiliaries in China . At present , the company has developed to become the largest supplier of propylene oxide and oilfield auxiliaries in China , the largest supplier of trichlorovinyl chloride in China and the industry - leading manufacturers of caustic soda products with integrated production capacity . This paper discusses how to change and adapt to the change of external environment in three aspects of the overall strategy , business strategy and function strategy of waterfront .

【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.72

【共引文献】