基于成功率提升的MF公司应用合成革新产品研发项目管理研究

发布时间：2018-01-07 11:09

本文关键词：基于成功率提升的MF公司应用合成革新产品研发项目管理研究　出处：《浙江工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：应用合成革企业可能不是每个人都熟悉,但合成革产品却出现在人们生活中的方方面面,比如服装,鞋靴,箱包,沙发,高端产品外包装,家具装饰等等,合成革产品已成为人们生活中广泛使用的一种材料。中国是应用合成革产品的主要生产国,截止2006年,中国应用合成革生产线的数量和产量已占世界总量的70%。近年来随着人们生活品质的不断提高,人们对于合成革的种类细分程度、物性和环保要求也越来越高。产品类型复杂化、时尚个性化、产品生命周期短和技术发展快速已成为应用合成革工业的特点。所以新产品研发也成为企业提高核心竞争力的主要战略方式,如何提高新产品研发项目的成功率也成为每家应用合成革企业的首要任务。针对合成革产品的特点,本文以MF公司为例,分析MF公司在新产品研发项目管理中存在的问题,结合项目管理理论知识,提出基于成功率提升的新产品研发项目管理模式,从而对MF公司的新产品研发项目管理进行优化,主要措施如下：设计并架构适用于MF公司应用合成革新产品研发项目管理的项目组织结构,并加强对项目团队的管理；应用科学的项目选择方法对项目进行可行性分析和筛选,选择适当的项目立项和启动；应用现代项目管理知识体系中的项目选择和立项管理、资源配置、过程管理与人力资源管理以及研发后评价理论知识,提出适合于应用合成革企业新产品研发项目管理的策略,从而有效地提升新产品研发的成功率。当前尚未有针对应用合成革企业新产品研发项目进行项目管理研究的成果和文献,本文的研究对MF公司应用合成革新产品研发项目具有很重要的指导意义,同时对应用合成革行业的其他企业也有积极的借鉴意义。
[Abstract]:Application of synthetic leather enterprises may not be familiar to everyone, but synthetic leather products appear in all aspects of people's lives, such as clothing, shoes, bags, sofas, high-end products packaging, furniture decoration and so on. Synthetic leather products have become a widely used material in people's lives. China is the main producer of synthetic leather products until 2006. The quantity and output of synthetic leather production line in China have accounted for 70% of the world total. In recent years, with the continuous improvement of people's quality of life, the degree of classification of synthetic leather has been improved. Material and environmental requirements are also higher and higher. Product types are complex, fashion personalized. Short product life cycle and rapid technological development have become the characteristics of the application of synthetic leather industry, so new product research and development has become the main strategic way for enterprises to improve their core competitiveness. How to improve the success rate of new product R & D projects has also become the primary task of every application synthetic leather enterprise. According to the characteristics of synthetic leather products, this paper takes MF as an example. This paper analyzes the problems existing in MF company's new product R & D project management, and puts forward a new product R & D project management model based on the promotion of success rate combined with the theoretical knowledge of project management. The main measures are as follows: design and structure the project organization structure suitable for MF company to apply the new product R & D project management of synthetic leather. And strengthen the management of the project team; The scientific project selection method is used to analyze and screen the feasibility of the project and select the appropriate project to establish and start. Application of modern project management knowledge system of project selection and project establishment management, resource allocation, process management and human resources management, as well as research and development post-evaluation theory. The strategy of R & D project management suitable for the application of synthetic leather enterprises is put forward. In order to effectively improve the success rate of new product research and development. Currently, there is no research on project management for the application of synthetic leather enterprise new product R & D project and literature. The research in this paper is of great significance to MF company to apply synthetic leather new product R & D project, but also to the application of synthetic leather industry of other enterprises have positive reference significance.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2;F426.85

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